Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. But I often feel the conversation should have started earlier.

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Questions Social Media Platform Metrics 81

Sprout Social

DECEMBER 19, 2019

Next, Instagram also added the option to include previews of IGTV videos within a user’s regular feed, helping people to discover accounts they follow that are also creating long-form video content. Share previews of your IGTV videos to your feed to reach more viewers. Create vertical video content specifically for IGTV.

Trends 93

Trends Instagram Meme Authentication 93

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing.

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agora pulse

AUGUST 31, 2017

Video content is hot on social media. Facebook, Twitter, Snapchat, Instagram are all pushing us to use more video. It takes up more space in the feed and matches the Instagram style. Make a Twitter Trailer. Video superstar Gary Vaynerchuk makes good use of video on his Twitter account. Make an Audio Podcast.

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Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

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Instagram Video Feed Feedly 111

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Try our social media management and analytics tools with a free 30-day trial !

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Strategy Facebook Marketing Metrics 111

Buffer Social

APRIL 26, 2017

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% in 2016 — a three-time increase since 2009. We have also recently started exploring Facebook ads to increase our brand reach and social engagement. Social media management – $10.

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Social Media Class Marketing Social Media Management 111

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

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Sprout Social

AUGUST 15, 2016

In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. For mobile users, circles now appear above your regular Instagram feed. Here you can hide your stories from certain users’ feeds and select who can reply to you via direct message. — Canadiens Montréal (@CanadiensMTL) August 8, 2016.

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Features Instagram Brands Notification 40

Sprout Social

AUGUST 30, 2016

And nearly 60% of Instagram users admit to checking their feed at least once a day. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT. Also, managing comments makes life easier for marketers and social media managers wanting to take their engagement even further. Your kind of nightlight.

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Instagram Brands Collaboration Hashtag 71

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. — Debra Jason (@mktgcopywriter) May 2, 2016.

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agora pulse

DECEMBER 8, 2016

A glaring (and too common) example of crossposting gone wrong is when brands or people link their Instagram accounts to Twitter and they end up with a feed of cut off sentences and links – would you follow that account? Let’s go back to the Instagram to Twitter linking example. Social media reach stagnant or non existent?

Social Media 60

Social Media Hashtag Social Networking Review 60

Buffer Social

JANUARY 30, 2017

In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. A huge thank you to Carlos for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level.

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ROI Communities Strategy Marketing 40

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers.

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Social Media ROI Loyalty Social Networking 40

Sprout Social

OCTOBER 19, 2016

— Save Your Sole (@saveyoursole) October 11, 2016. In addition to getting more engagement, social media contests are also a great form of lead generation. Here are a few of the most common goals for social media contests: Increase Social Following. Increase Social Engagement. Through Oct.

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Social Media How To Directory UGC 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Jump to Twitter. Best Time to Post on Twitter.

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Social Media Instagram LinkedIn Social Networking 40

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Social Media Management Social Media Tools Analytics 142

Buffer Social

JANUARY 18, 2017

Let’s get started… 9 social media goals for your team (and how to track them). So, in 2017, we know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media?

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Social Media How To Metrics Tweetdeck 40

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” As the story goes, Twitter early adopter Chris Messina, proposed the hashtag for organizing tweets.

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Sprout Social

OCTOBER 31, 2022

If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. pic.twitter.com/B5jcH60Q4H.

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Meme Social Media Social Media Management Trends 125

agora pulse

MAY 21, 2020

One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. In this article, I’m going to share my top techniques and tricks to perform a competitor analysis on Twitter.

Analysis 131

Analysis Twitter Hashtag How To 131

Rebekah Radice

SEPTEMBER 4, 2016

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Your Twitter followers will want to offer their opinion.

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Engagement Twitter Hashtag Travel 97

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Use them to expand your brand’s social reach (and they might even help you go viral). According to a Stanford University study from 2016, the chances of going viral are one in a million. sproutsocial.

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How To UGC Authentication Campaign 142

Buffer Social

NOVEMBER 30, 2016

Diploma in Social Media Marketing. Topics include: Twitter. Social media images. So you’re likely to get a social media foundation plus a handful of other digital marketing skills to boot. Monitoring strategies for Facebook, Twitter, and more. Social Media Quickstarter.

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Class Skills Social Media Marketing 40

Rebekah Radice

SEPTEMBER 4, 2016

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Your Twitter followers will want to offer their opinion.

Engagement 60

Engagement Twitter Hashtag Travel 60

Hootsuite

OCTOBER 3, 2019

Are you a social media manager , responsible for your social media posts? Simple tips to make editing quick and painless for your social, publishing routine. 8 quick editing tips for social media managers. Photo from Twitter via AdAge. Got a degree in English? Literature?

Social Media 111

Social Media Tips Social Media Management HootSuite 111

Hootsuite

FEBRUARY 24, 2021

Common social media questions. If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels.

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

MARCH 26, 2020

On TikTok, teenagers have gone viral with sleep feeds , raking in crypto coin as they catch some zzz’s. But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. Social livestream platforms include: Instagram Live.

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Hosting Eventful Tips How To 145

The Social Media Hat

JUNE 27, 2016

Another quarter are emails from Google+, Facebook, LinkedIn and Twitter which go into my Social tab. Why should social media be any different? Every day I get hundreds and hundreds of social media messages. I've found a tool that gives me one place to check Twitter, Facebook and Instagram messages.

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Social Media Notification HootSuite Hashtag 167

Hootsuite

JULY 8, 2019

Kia ora I’m Amy, team leader of Primates here at Auckland Zoo and today I’m taking over the zoo’s social media for #TakeoverTuesday!? In 2016 I set up the @sumatranrangerproject, a conservation initiative that Auckland Zoo helps fund, which focuses on the protection of the Leuser Ecosystem and the precious species within it.?

Hosting 111

Hosting Instagram How To Hashtag 111

Oktopost

AUGUST 15, 2022

In 2006, Twitter joined the social media sphere with an interesting niche: you could only publish micro posts of 140 characters or fewer. This micro post style quickly became popular, and Twitter emerged as a top site for real-time news and updates across the world. The Rise of Video Content: 2016 to Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. Unlike Vine, it’s not affiliated with Twitter in any way. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Cue hearts breaking across the world. Download the free guide now.

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Platform Video Campaign Trends 126

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. — High Castle (@HighCastleTV) December 17, 2016. VentureBeat ).

Trends 112

Trends Social Media Analytics Instagram 112

The Social Media Hat

JUNE 10, 2016

Currently, when creating an ad within Facebook Ads Manager, you can choose to display that ad to targeted Instagram users, which ends up being an extremely effective ad. In addition to monitoring Instagram activity, you can post to Twitter, Facebook Pages, Google+ Pages and LinkedIn Company Pages. Comments you cannot see!

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Comments Instagram Notification Social Media Management 60

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. A photo posted by Kuno Creative (@kunocreative) on Oct 24, 2016 at 7:57am PDT. Driving social engagement.

Hosting 109

Hosting Instagram How To Metrics 109

Buffer Social

JUNE 6, 2018

This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach. In 2018, Facebook also announced that they would change their post ranking algorithm to prioritize personal posts over brand page posts in the News Feed. ” – Facebook.

Social Media 111

Social Media Engagement Marketing How To 111