Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Nike (@Nike) July 16, 2016.

Campaign 110

Campaign Social Media Sports Mobile 110

Waxing UnLyrical

APRIL 22, 2016

It creates noise, not signal or engagement around the conversation #measurepr. Robert Scoble (@Scobleizer) April 14, 2016. Community member Lucy Rendler Kaplan had this to say: A3 Looking at it as a one & done “campaign” rather than developing a mutually beneficial relationship is one of the biggest I see #measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Track the success of your marketing campaigns using the Talkwalker Virality Map.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. Or at least, it did in 2016, according to research from Engagement Labs. Image source . University of Nebraska-Lincoln.

Education 264

Education Examples Social Media Meme 264

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Nike (@Nike) July 16, 2016.

Campaign 60

Campaign Social Media Sports Mobile 60

Jon Loomer

MARCH 31, 2016

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Is it possible for a Facebook ad to get ‘too much’ engagement? After those 30 days, they fall out of the campaign. My Experiment.

Engagement 119

Engagement Facebook Organization Report 119

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text. P2P Texting stats from Hustle.

Strategy 211

Strategy Marketing SMS Mobile 211

Convince & Convert

MAY 19, 2016

A photo posted by U by Kotex (@ubykotex) on May 17, 2016 at 12:59pm PDT. U by Kotex (@ubykotex) May 13, 2016. An inspiring part of this campaign is how the customer with a vision, Sarah M., Higher levels of engagement, advocacy, and ultimately, brand loyalty. Find out more with the link in our profile.

Campaign 90

Campaign Tumblr Project Hosting 90

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Is your current plan lacking any of these?

Social Media 60

Social Media Social Media Management Compete URL 60

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. billion back in 2016. Promoting your influencer content can help improve the overall reach of your campaigns. It hit $16.4 It hit $15.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. $704 million Generated by Coachella and Stagecoach. 99,000 people per day.

Engagement 110

Engagement Brands Hashtag Eventful 110

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. It should be included as part of all Facebook campaigns. — SS. — SS.

News 225

News Research Facebook YouTube 225

Laurel Papworth

JUNE 7, 2016

On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Wednesday 3rd August 2016 to Friday 5th August 2016.

Course 40

Course Training Social Media Press Release 40

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. The example of HP UK.

Case Study 68

Case Study Campaign Activities Study 68

Talkwalker SM

SEPTEMBER 7, 2016

How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Dior (@dior).

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

AUGUST 26, 2016

Social media managers are often trying to increase social audience engagement. Engaging on Instagram. Engaging on Instagram. Beyond your photo’s aesthetics, you can engage your audience by requesting their user-generated images. — Josh Kohnert (@JoshKohnert) August 24, 2016. sproutchat. sproutchat.

Engagement 40

Engagement Content Metrics Hashtag 40

Talkwalker SM

APRIL 1, 2016

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

Campaign 60

Campaign Social Media Company Sentiment 60

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Audiense

SEPTEMBER 23, 2016

We can even tweak it while a campaign is running.”. This will avoid confusion and allow productive dialogue between teams when assessing activity throughout the campaign. “We Choosing the right influencer for your campaign is so important that we wrote a whole eBook on how to find the right influencers for your campaign.

Data 60

Data Influencer Campaign Strategy 60

Sprout Social

OCTOBER 28, 2016

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. A contest will undoubtedly provide a brand with more social media engagement and increased awareness. ENGAGEMENT. What do they value?

Eventful 40

Eventful Campaign Social Media Engagement 40

Unmetric

AUGUST 22, 2016

I will be focusing on their performance on Facebook during the month of July 2016. Along with the usual service updates about Android Pay etc, they ran multiple campaigns. The #InspiringLocals campaign, that spanned from June 28 th to August 4 th witnessed some pretty engaging Posts, like this one. Engagement.

Engagement 60

Engagement Social Media Banking Sports 60

Ignite Social Media

DECEMBER 6, 2018

Receiving this honorable social media award is a great way to showcase a brand’s social campaign as the best in the industry. That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category.

Retail 125

Retail Fashion Social Media Real Estate 125

Unmetric

SEPTEMBER 1, 2016

I wanted to see if their social media accounts were anything like that, and how much engagement they get. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Prudential Malaysia engaged best with its Fans.

Insurance 82

Insurance Engagement Brands Analysis 82

Ignite Social Media

SEPTEMBER 27, 2018

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The clean-up also set them up to launch their new campaign. Twitter has launched a new campaign called #StartWithThem. The campaign is putting the focus back on users.

Twitter 120

Twitter Reputation B2B Campaign 120

Social Media Strategies Summit

OCTOBER 16, 2019

When fitness magazine Self folded its print edition at the end of 2016, it was unclear what the future would hold. This statistic proves that their modern approach to content delivery has created an engaged and loyal audience base. TAKEAWAY: Craft content and content delivery based on how audiences want to engage with Snapchat. #2

Brands 103

Brands NGO Authentication Campaign 103

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 115

Brands How To Authentication Collaboration 115

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. and to celebrate, the brand has launched just the right campaign on Twitter.

Collaboration 97

Collaboration Campaign Film Team 97

Unmetric

SEPTEMBER 26, 2016

I will discuss how ASUS , Lenovo Mobile , Microsoft Lumia , OPPO , Samsung Mobile and Sony Mobile performed on Facebook during the month of August 2016. To judge these brands on engagement, let us look a little closer. Here’s some of the most engaging content from the group. Engagement. Samsung Mobile. million views.

Engagement 60

Engagement Social Media Brands Mobile 60

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. — Hendrick's Ministry (@HendricksginUK) July 4, 2016. Needless to say, we LOVE this campaign. BsznrA6sHp. SPUMIwWjQI.

Transportation 108

Transportation Brands API Travel 108

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. That’s me, in a @CocaCola campaign! Influencer marketing has grown from a $1.7 billion in 2022. jordan_fisher. #ad

Influencer 132

Influencer Marketing Reputation Collaboration 132

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. It was the first-ever campaign of its kind on TikTok. TAKEAWAY: This campaign was an early example of how brands can work with TikTok to create a campaign that makes viewers want to be a part of something big. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114