Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 141

Examples Campaign Tips UGC 141

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Nike (@Nike) July 16, 2016.

Campaign 110

Campaign Social Media Sports Mobile 110

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

Campaign 153

Campaign How To Consultant Team 153

Waxing UnLyrical

APRIL 22, 2016

Robert Scoble (@Scobleizer) April 14, 2016. Community member Lucy Rendler Kaplan had this to say: A3 Looking at it as a one & done “campaign” rather than developing a mutually beneficial relationship is one of the biggest I see #measurepr. He eats a lot of Mac and Cheese. Wouldn't you like to be in her kitchen?

Influencer 100

Influencer Marketing Banking Communities 100

Ignite Social Media

DECEMBER 15, 2016

So we’d like to take some time to stop and look at some of our agency’s award winning work of 2016, and the impact we were able to make for our clients. 2016 Social Agency of the Year. But enough about ourselves, let’s get to our award winning client work of 2016. Go Red For Women: Red Dress Collection.

Social Media 60

Social Media Campaign Fashion Team 60

Waxing UnLyrical

JUNE 24, 2016

On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. Gerard Corbett also chimed in: A3. Impressions don’t impress. Action speaks louder than impressions. Publicity” isn’t a reason to do something.

Eventful 105

Eventful Analysis Banking Curation 105

Talkwalker SM

JULY 7, 2016

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Read our case study to find out more about the top brands at Euro 2016. — Vili Niemelä (@vvvili) June 27, 2016.

Brands 75

Brands Case Study Sports Hashtag 75

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Track the success of your marketing campaigns using the Talkwalker Virality Map.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Audiense

AUGUST 5, 2016

Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. — NissanUK (@NissanUK) August 4, 2016. — ParalympicsGB (@ParalympicsGB) August 5, 2016. — MINI USA (@MINIUSA) August 1, 2016.

Automotive 60

Automotive Sports Team Campaign 60

Meltwater

DECEMBER 22, 2016

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

Campaign 60

Campaign Hashtag Instagram 60

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Nike (@Nike) July 16, 2016.

Campaign 60

Campaign Social Media Sports Mobile 60

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Pepsi™ (@pepsi) April 26, 2016. Pepsi™ (@pepsi) April 26, 2016. Don’t say it with words, #SayitWithPepsi ! SlZKt0oncc.

Campaign 60

Campaign Collaboration Trends Newsletter 60

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016. million followers.

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

MAY 19, 2016

A photo posted by U by Kotex (@ubykotex) on May 17, 2016 at 12:59pm PDT. U by Kotex (@ubykotex) May 13, 2016. An inspiring part of this campaign is how the customer with a vision, Sarah M., Stay excited, because this was the launch of #PeriodProjects, a groundbreaking series of projects inspired and led by real women!

Campaign 88

Campaign Tumblr Project Hosting 88

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Is your current plan lacking any of these?

Social Media 60

Social Media Social Media Management Compete URL 60

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. Or at least, it did in 2016, according to research from Engagement Labs. Image source . University of Nebraska-Lincoln.

Education 264

Education Examples Social Media Meme 264

Laurel Papworth

JUNE 7, 2016

On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Wednesday 3rd August 2016 to Friday 5th August 2016.

Course 40

Course Training Social Media Press Release 40

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. About Michael Peggs.

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. About Michael Peggs.

Campaign 60

Campaign Tools HootSuite Marketing 60

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Condé Nast Traveler.

Instagram 60

Instagram Brands Sports Travel 60

Audiense

SEPTEMBER 23, 2016

We can even tweak it while a campaign is running.”. This will avoid confusion and allow productive dialogue between teams when assessing activity throughout the campaign. “We Choosing the right influencer for your campaign is so important that we wrote a whole eBook on how to find the right influencers for your campaign.

Data 60

Data Influencer Campaign Strategy 60

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. The example of HP UK.

Case Study 68

Case Study Campaign Activities Study 68

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Talkwalker SM

APRIL 1, 2016

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

Campaign 60

Campaign Social Media Company Sentiment 60

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. The authenticity of this campaign is what makes it shine.

Campaign 60

Campaign Survey Authentication Organization 60

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. Is TikTok a Good Marketing Platform?

Trends 147

Trends Strategy Marketing Authentication 147

Myrland Marketing

APRIL 18, 2016

We are the 1400 members of the Legal Marketing Association (LMA) who attended the 2016 Annual Conference in Austin, Texas, April 10-14, 2016. We learned. We networked. We had a huge family reunion. The coverage was swift.

Conference 40

Conference Marketing Directory Case Study 40

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Sprout Social

OCTOBER 28, 2016

Running a event, campaign or contest is exciting for your social community. — Azad Abbasi (@azadabba) October 26, 2016. — Richard Hostler (@CNXN_Hostler) October 26, 2016. — Caitlin Waters (@Cait_Waters) October 26, 2016. — Searcy Sledge (@SearcySledge) October 26, 2016. SproutChat.

Eventful 40

Eventful Campaign Social Media Engagement 40

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Check out how simple their text is: Temple University P2P Texting Campaign. Organizations Are Already Seeing Incredible Results.

Strategy 211

Strategy Marketing SMS Mobile 211

Sherrilynne Starkie

OCTOBER 25, 2018

It should be included as part of all Facebook campaigns. One noted, “efforts by Facebook following the 2016 election to limit the diffusion of misinformation may have had a meaningful impact.”. It will have visual communication features like Camera at the top so users can easily capture and share selfies. — SS. — SS.

News 225

News Research Facebook YouTube 225

Audiense

AUGUST 30, 2016

Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. — KFC (@kfc) August 22, 2016. — McDonald's UK (@McDonaldsUK) August 17, 2016.

Banking 84

Banking Transportation Microsoft Tourism 84

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 94

Hotels Proposal Campaign Film 94