Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Questions 81

Questions Social Media Platform Metrics 81

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Instagram 60

Instagram Brands Sports Travel 60

Ignite Social Media

JUNE 3, 2016

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. Instagram Analytics. San Diego Comic Con – July 21-24, 2016.

Social Media 60

Social Media Analytics Activities Film 60

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

Analytics 68

Analytics Influencer Apparel Airlines 68

Unmetric

NOVEMBER 11, 2016

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? October 21, 2016. October 5, 2016. Engagement.

Social Media 95

Social Media Report Insurance Hashtag 95

Audiense

MAY 10, 2016

At about 10pm on the evening of Monday 2nd May 2016, the most shocking thing in Premier League history happened, as the 5000-1 outsiders Leicester City confirmed their place as Premier League champions. What can the social media data tell us about those who have followed the club this season? Who Should Sponsor Leicester Next?

Social Media 99

Social Media Airlines Sports Report 99

Buffer Social

APRIL 26, 2017

How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium. The average social media budget. Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Audiense

SEPTEMBER 23, 2016

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Social media presents a unique opportunity to regularly listen to, and understand, your audience better than ever before. “Great tech doesn’t improve bad ideas.

Data 60

Data Influencer Campaign Strategy 60

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build community.

Template 98

Template Templates Eventful Hosting 98

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time!

Meeting 100

Meeting Marketing Startup Communities 100

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 83

Sports Social Media Engagement Compete 83

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. First, it ranks videos by assigning them a score based on performance analytics data.

YouTube 145

YouTube HootSuite Metadata Notification 145

Idaconcpts

APRIL 6, 2016

There is no one way to do social media right, but there are a million ways to get it wrong. Start with a good fresh strategy for 2016. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves. Your social media feeds are deserted.

Social Media Management 70

Social Media Management Social Media Meme Analytics 70

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks.

Resources 40

Resources Social Media NewsCred Hubspot 40

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,697 engagement. 1,630 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Develop a Continual Dialogue.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

CPA 100

CPA Consultant Metrics Groups 100

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Post to all of your social networks so you don’t miss customers on any channel. Plan ahead.

Strategy 92

Strategy Social Media Hashtag ROI 92

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

SEPTEMBER 28, 2016

That’s why I’ve decided to bust some common social media myths that need to be put to rest. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.” Social media was never free.

Social Media 40

Social Media Metrics B2B Team 40

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Users also spend more time on TikTok than other social media platforms. In this article, we reveal some of the underrated TikTok marketing tips if you are a newbie and want to evolve into a social media guru.

Tips 52

Tips Marketing Trends Influencer 52

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Metrics 60

Metrics Brands Facebook Sample 60

Kikolani

JUNE 28, 2016

Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. The hack: Use the right writing tricks to hook members of different social channels. To build a strong community, you should know how to speak the same language with them. #2. Surprise-surprise!

Statistics 100

Statistics B2B Vimeo Social Networking 100

Buzzlogix

SEPTEMBER 7, 2017

Should you use paid or organic social media marketing? If you have an online business presence, social media marketing is mandatory. If you don’t have some kind of social media presence, you could be on your way to irrelevancy. Paid Social Media Marketing. Organic Social Media Marketing.

Organization 45

Organization Social Media Marketing Case Study 45

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. The brand gained nearly 24 million followers since 2016—that’s 21,000 followers added per day! Louis Vuitton is winning social media engagement one heart at a time. million followers (and counting!),

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

JUNE 6, 2016

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst.

Social Media 40

Social Media Social Media Management Patterns Analytics 40

Unmetric

MARCH 2, 2017

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Time Period - Jan 01 - Dec 31, 2016. Social Presence.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Try our social media management and analytics tools with a free 30-day trial !

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

MAY 20, 2016

. — Reva Minkoff (@revaminkoff) May 18, 2016. — Amy Wright (@SocialAmyW) May 18, 2016. A1: Research your market's behavior, see who their talking about on social media regarding your industry #Sproutchat. — Cooperatize (@Cooperatize) May 18, 2016. sproutchat. It's vital to find out.

How To 42

How To Klout Analysis Metrics 42

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add.

Instagram 111

Instagram Cost Comparison Analytics 111