7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Detect promoted posts of your competitors to uncover their paid social strategy. Social Status.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to Subscribe to Social Zoom Factor Podcast .

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. “We see our competitors employing social media,” they say, “so we use it too.” Actionable Analytics. Zuum Social.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

Social Media Management Tools Compared

Ignite Social Media

You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool?

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. How is your video content serving your community?

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. Community Management.

Skills 273

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

Top Five: Who is social media's AR winner? Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. The post Top Five: Who is social media’s AR winner?

How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

Review 284

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 87

Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds.

Social Media Content: Quality > Quantity

Ignite Social Media

It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. This also gives the community manager some organization and peace of mind when planning ahead and executing a community’s content.

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Creating, publishing and managing social media and PPC ads.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. However, as I discussed in detail in episode 218 of the Social Zoom Factor podcast , social marketers must also have a solid understanding of business and marketing.

Skills 170

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”.

How Social Media Can Advance Brand Purpose

Likeable

Fortunately, social media provides a plethora of insights and opportunities to help along the journey: Listen to your community to discover and evolve your “why.”. When evaluating social feedback, take care to hone in on the subtext.

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business.

Tools 155

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels.

How a Social Media Audit with Agorapulse Can Keep You on Track

agora pulse

That’s where a social media audit comes into play. Social media audits allow you to evaluate where you are in progress in your social media marketing, and help you to see where- and how- you can make improvements. Community management.

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. Pro Tip: Peter Trapasso ( @petertrapasso ) , Social Media Consultant. Twtrland: Improve Your Own Social Channels.

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Over time, as the world started to realize the amazing potential of social media marketing, forward thinking organizations began incorporating social media marketing into their overall marketing mix. Today, we are seeing a proliferation of social channels.

B2B 125

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. And now you have tons of headlines you can A/B test using your social networks.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. The key is social media analytics and reporting ! . Evaluate your social media performance.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

Report 106

From One to a Million: Managing Social Media at Scale

Dave Fleet

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” ” The goal of the session was to prompt people to question some of the norms espoused by many ‘experts’, who have never had to manage social media programs at anything beyond a small scale. Tweet.

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives.