Remove 2015 Remove Communities Remove Mobile Remove Social Networking
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. In fact, by 2015 more U.S. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Still not convinced?

Mobile 180
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Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication.

Banking 137
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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

2) There will be a continued increase in the value of communities but you will also see more splintering of those communities into niches. Face it, we all have a niche, and connecting to those people via an online community, certainly drives a good portion of our searches. Get serious about mobile. Your competitors?

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. A1) The secret to finding your perfect social media mix? A1) The secret to finding your perfect social media mix? John Westra (@John_Westra) May 6, 2015.

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Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). The (actual) year of mobile.

Mobile 105
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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These stories are usually about someone else, like a customer, politician, or a member of the community. This helps battle the decline of organic reach in social channels.

Strategy 145
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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

The Past 10 Years in Social Media. We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6%