Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. Listen, Research and Prepare.

Social Media 131

Social Media How To Marketing HootSuite 131

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Shop locally and prefer hand-made and authenticity to mass production. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. They’re social. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Socially Sorted

OCTOBER 31, 2016

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile.

Mobile 40

Mobile Tools Video Real Estate 40

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Mobile users in the Asia-Pacific region are driving much of this growth. They also need cultural fluency. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Pixlee

JANUARY 17, 2017

These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

Brands 41

Brands Retail Loyalty Cost 41

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Content Marketing. Productivity.

Products 60

Products Marketing Compete SEO 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 60

Tips Marketing Press Release Influencer 60

Bill Hartzer

MAY 7, 2015

On Thursday, April 16, 2015, Google announced that they are beginning to remove the domain name from the mobile search results. Domain names generally have been removed from the mobile search results. What Google Tells Site Owners. “It’s just not right that they don’t include domain names.

Domain Name 60

Domain Name Google URL Mobile 60

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via BigStockPhoto.com. Image via Bhakti Chai. Key Takeaway.

Case Study 60

Case Study Marketing How To Influencer 60

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Check out out Pamelas example at Big Brand Webinars. Look at your brands Instagram account. This is more authentic then stock photos. This can help build familiarity and your brand. Work on mobile?

Training 20

Training Eventful Tips Analytics 20

Writtent Blog

MAY 7, 2021

In 2015 ESN joined the initiative started by the European University Foundation (EUF), called the Online Learning Agreement project, that would develop a tool for both students and universities to use for creating and signing a learning agreement online. People who aren’t attorneys create many unenforceable contracts.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

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Team UGC Video Training 130

Sprout Social

APRIL 3, 2020

However, personal account attacks can also ripple out to a brand, especially when team member accounts have access to company profiles. Two-factor authentication (2FA) or multi-factor authentication (MFA) requires more than just a password to grant access to an account. This means team members should: Stay vigilant.

Company 110

Company Social Media SMS Data 110

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. While it’s important to create a good content mix to develop a loyal following on Facebook, keep in mind that people following your brand want to know about your products. This doesn’t mean brands should leap on International Women’s Day (March 8) as a promotional opportunity.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. billion of them are on mobile.

Feed 110

Feed Feedly News Social Media 110

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. US adults will spend 24 minutes per day on mobile messaging apps in 2022. billion times since 2014.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. Just how popular are they?

Social Media 73

Social Media Authentication Research Hashtag 73

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Buffer Social

JULY 22, 2020

In 2015, we explored a team structure with no managers, and this played directly into our approach to product. We arrived at Direct to Consumer (DTC) brands as a type of customer who has built their business on top of social media and has innovated the most with social media marketing and customer engagement. That brings us to 2020.

Products 93

Products Small Business Team Price 93

Postcron

JULY 6, 2018

as its Word of the Year for 2015. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human.

Social Media 52

Social Media Authentication Research Hashtag 52

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. You need … Resources.

Video 40

Video Twitter Content Facebook 40

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Having an influencer on your company’s Instagram account is a great endorsement for your brand.

Hosting 109

Hosting Instagram How To Metrics 109

ProBlogger

JUNE 30, 2016

That’s right – I launched this thing with those first 31 daily episodes back at the end of June 2015 and while we quickly scaled things back to twice a week, I managed to keep things running for a whole year thanks to the support of my team! It was exactly one year ago, 30th of June 2015 that I kicked things off. Brooke: Exactly.

How To 32

How To Hosting Energy Education 32

ProBlogger

JUNE 30, 2016

That’s right – I launched this thing with those first 31 daily episodes back at the end of June 2015 and while we quickly scaled things back to twice a week, I managed to keep things running for a whole year thanks to the support of my team! It was exactly one year ago, 30th of June 2015 that I kicked things off. Brooke: Exactly.

How To 32

How To Hosting Energy Education 32

Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world. The Storyteller by Content Magazine.

Content 60

Content B2B Marketing Hubspot 60

Twist Image

JULY 10, 2015

Rising Strong comes out on August 25th, 2015. your authentic voice is a long, hard journey. Louder Than Words comes out on August 11th, 2015 and I can't say enough good things about it. The Brand Flip by Marty Neumeier. This new one comes out on August 13th, 2015. . This book comes out on October 6th, 2015.

Authentication 40

Authentication Conference Startup Conversation 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MAY 31, 2016

These aren’t the only changes happening in the ever-evolving social media industry, but if you need help choosing how to position your brand and your content for success, it’s a good place to start. So why do brands insist on treating their audience in social media the same way? Too many brands (and people!)

Trends 60

Trends Social Media How To Influencer 60