Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

Brands 171

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

Brands 124

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Be authentically you. Don’t pretend you are someone or a brand you are not.

Brands 117

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 124

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Watch this brand new video I posted where I dive into this topic deeply. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Video 78

Your Audience Doesn’t Want More Content From You

Pam Moore

Watch this brand new video I posted where I dive into this topic deeply. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

Brands 168

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

Brands 170

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is: .

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience.

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

90% of Twitter video views are on mobile. 80% Twitter users are active on mobile. Be sure to subscribe to this entire brand new series, “ Welcome to The Inspiration Age. How to tap into the power of Twitter video marketing to make your brand more human.

Video 78

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

ROI 78

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Content marketing… I find that most business leaders either love it or they hate it.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. Need help taking your brand to the next level?

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. Humanizing your brand, message and content with story telling and language that connects you with your audience. Need help taking your brand to the next level?

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

Random Acts of Marketing (RAMs) defined: Random Act of Marketing: An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics.

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning.

4 Brands Demonstrating the Power of Podcasting

Likeable

We’re in the midst of a podcasting boom, and brands are beginning to take advantage of the brand building opportunities available in the rapidly growing $314 million industry. Uncategorized Big Brands Content Marketing mobile Real-Time Strategy Trends

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

How Beauty Brands Are Going Beyond the Instagram Feed

Likeable

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers.

Feed 91

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Increase brand awareness? Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users?

ROI 171

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Remember how on day 2 I talked about building brands on visual trends?

Mobile 107

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

Brands 262

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Why your over automation of tweets may be hurting your brand more than helping.

Tips 171

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. Need help taking your brand to the next level?

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Be sure to subscribe to this entire brand new series, “ Welcome to The Inspiration Age. The holiday season is here.

Tips 78

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.