Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Be authentically you. Don’t pretend you are someone or a brand you are not.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

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Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

Brands 170

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. Need help taking your brand to the next level?

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

Random Acts of Marketing (RAMs) defined: Random Act of Marketing: An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

4 Brands Demonstrating the Power of Podcasting

Likeable

We’re in the midst of a podcasting boom, and brands are beginning to take advantage of the brand building opportunities available in the rapidly growing $314 million industry. Uncategorized Big Brands Content Marketing mobile Real-Time Strategy Trends

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Increase brand awareness? Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users?

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How Beauty Brands Are Going Beyond the Instagram Feed

Likeable

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

5 Brands That Are Telling Stories With Episodic Video

Likeable

Now, as platforms like Facebook and Instagram carve out spaces ( Watch and IGTV ) to take advantage of users’ increased attention spans, smart brands are getting in (including us ). So, what does compelling long-form branded content look like in these spaces? The people are authentic.

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Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Why your over automation of tweets may be hurting your brand more than helping.

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3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Remember how on day 2 I talked about building brands on visual trends?

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. Need help taking your brand to the next level?

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Be sure to subscribe to this entire brand new series, “ Welcome to The Inspiration Age. The holiday season is here.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them.

Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Embrace authenticity. How important is authenticity on social media?

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