Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. The biggest demographic group is at 19%, men ages 25–34.

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Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following.

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Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

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Hootsuite

APRIL 6, 2023

Slack offers workers a place to socialize online within corporations and industry professionals a place to socialize with others in similar Slack groups. Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. If only Bradley's arm was longer. Best photo ever.

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Hootsuite

APRIL 20, 2021

Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now. Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Is it genius marketing or are we obsessed with ourselves? Let’s find out. So simple it’s genius?

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yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. What’s your URL?

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Timeliness: Recent posts will tend to appear higher in her feed than older posts.

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Ignite Social Media

DECEMBER 21, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Here are our top five posts of the year. The Latest Facebook Performance Metrics; How Does Your Brand Compare?

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

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Jon Loomer

MARCH 2, 2017

But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community. I now stream those webinars directly to the private Facebook group via Facebook Live. But until January of 2017, I’ve always used GoToWebinar.

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Twist Image

JULY 18, 2014

" The book was published on July 15th, 2014. The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer. Paul wrote a super-interesting book titled, The Marketing Agency Blueprint , back in 2011. " The book will be published on August 11th, 2014.

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Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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Jon Loomer

MARCH 17, 2021

It all occurred to me, one sleepless night in late 2014. Even though I only promoted that webinar as an ad to this small group, I received more registrations than people reached (they undoubtedly shared it!). That invitation goes to three different groups: Website visitors. The Experiment: The Inspiration.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. Now what? ” It’s time to pay to play.

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Audiense

JULY 1, 2016

Beauty brand Carol’s Daughter , that was taken over by L’Oreal in 2014, has kicked off a social and digital campaign by attracting some star power. million views on social media, so look out for a #JohnCenaSurprise coming to a social feed near you. – Trinity Mirror’s Group Marketing Director on Data.

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Hootsuite

JUNE 19, 2019

Instagram trends can make or break your social marketing strategy. On the other hand, the Instagram feed is primarily associated with polished content and discovery. Getting rid of the chronological feed has only reinforced that perception. The feed’s new navigation bar now offers shortcuts to IGTV and Shop.

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Hootsuite

OCTOBER 1, 2019

In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill.

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Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock.

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Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Brides set up bridal challenges, mommy groups set up challenges for each other, and the opportunities are endless. Also from the world of football, we have a great example of real-time marketing for our Holy Social!

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Kikolani

MAY 6, 2013

Participate in private Facebook groups. One of the trends for online marketing courses is to create a private Facebook group for students. Make sure you get notifications for the group so you don’t miss out on announcements from the course creator. Bookmark this login page so you can quickly access it and learn.

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The Social Media Hat

JUNE 28, 2016

Making it easier and more accessible for people to view and join Hangouts via mobile would have been a game changer in 2014. Right now, people's feeds still aren't filled with videos and notifications of so-and-so going live. Be sure to subscribe to get notifications when there are more developments in social media marketing.

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Rebekah Radice

NOVEMBER 9, 2015

When you think of visual marketing , what comes to mind? More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. They clutter up your feed and leave you shaking your head. Learn how visual marketing can redefine how you share content. But what about the flip side? You know the ones.

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Twist Image

JANUARY 2, 2014

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. No matter how great the content is, it needs a meaningful distribution strategy behind it to convert into something truly valuable (more on that here: The Failing State Of Content Marketing ). So yes, they are important. Next steps.

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Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

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Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. I had been in sales my entire life and knew I could sell internet marketing to local business owners. Join or start a business networking group.

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Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. So where do you even start?

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Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. With this tool, you are able to connect multiple Twitter accounts, customize what you want to see, organize your feeds, and even compose and schedule tweets. 299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns.

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Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

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Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

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Ari Herzog

FEBRUARY 5, 2016

I have lists for specific groups or people in my network. I had to start following a large group of people and engage with them. It was very hard for me to engage with anyone since my feed was full of people I didn’t know. This sparked me to update a 2014 article I wrote for The Huffington Post into the above.

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Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. Formulate a Crisis Plan.

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Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Then the company Regrams some of the best photos onto their own feed. Then Hashtagify looks for relevant related hashtags and groups them into nodes.

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