Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

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Video Facebook Policies Feed 201

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

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Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Paid Media Opportunities.

Marketing 217

Marketing Authentication Trends Feed 217

Jon Loomer

FEBRUARY 14, 2024

Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). So, they stick with the feed placements and drive up costs. Unethical marketers will always do unethical stuff for short-term gain.

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Advertising Metrics Cost Sentiment 176

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. In 2014, “the big bang of social will finally, I think, slow.”

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Social Media Collaboration Class Retail 147

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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Authentication Feed Feedly News 60

Bill Hartzer

OCTOBER 18, 2014

And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. Pubcon Las Vegas 2014. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people.

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Domain Name Price Conference Software 91

Bill Hartzer

OCTOBER 13, 2014

In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. I’d like to mention Jenny Halasz, who, at Pubcon, was very vocal about not being on “the list” https://www.billhartzer.com/pages/34-speakers-i-want-to-meet-at-pubcon-las-vegas-2014/.

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Domain Name Conference SEO Software 89

Bill Hartzer

NOVEMBER 12, 2014

SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/.

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Klout Conference Software Reddit 78

Bill Hartzer

NOVEMBER 1, 2014

SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/.

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Klout Reddit Software Report 86

Bill Hartzer

OCTOBER 27, 2014

SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/.

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Software Google iPhone Sites 86

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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List Facebook Feed Feedly 190

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. The Big 3 Heading into 2014. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Listen Now. Find us on iTunes: [link].

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Questions Aggregator Banking Hosting 137

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Today, in 2014, people are still “social media experts.”

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Digg Marketing Social Media Feed 213

Your Escape From 9 to 5

JUNE 27, 2022

Content marketing can be a perfect example. What type of content should marketers make? The ability to deliver a personalized and engaging experience has been a major contributor to successful marketing for a while now. Search engine marketing might be worthy of more attention to offset the losses of traffic from Facebook.

Trends 74

Trends Content Real Estate Marketing 74

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Early in 2014 studies showed that it had dropped dramatically. I certainly have. And sensible.

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Feed Feedly News Facebook 90

The Realtime Report

AUGUST 22, 2014

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? Arby’s (@Arbys) June 18, 2014.

Marketing 187

Marketing Sports How To Vimeo 187

Firebelly

JULY 23, 2014

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Facebook'

Social Media 222

Social Media Facebook Feed Feedly 222

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

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Facebook Feed Feedly Organization 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Influencer Marketing Survey Campaign 112

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

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Questions Social Media HootSuite Marketing 141

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Buffer Social

JUNE 6, 2018

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. In 2018, Facebook also announced that they would change their post ranking algorithm to prioritize personal posts over brand page posts in the News Feed. — Sainsbury's (@sainsburys) January 10, 2014.

Social Media 111

Social Media Engagement Marketing How To 111

Jason Yormark

APRIL 20, 2016

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. From comScore’s “2015 U.S. Digital Future in Focus” white paper. billion questions have already been asked.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Convince & Convert

MAY 29, 2014

There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days.

Strategy 157

Strategy Marketing Case Study Trends 157

Jason Yormark

APRIL 20, 2016

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. From comScore’s “2015 U.S. Digital Future in Focus” white paper. billion questions have already been asked.

Syndication 100

Syndication Hotels Yahoo Journal 100

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

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CPC Facebook Marketing Advertising 111

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. But does he force-feed them to our hero? What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

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Content Committee Marketing Consultant 100

Jon Loomer

OCTOBER 3, 2020

Daily Unique Reach is an optimization option that’s existed since 2014. So if you reach a user once in Audience Network, you won’t reach them again that day — even within the news feed. You may want to pick out only one or two — like the news feeds on desktop and mobile. Click To Tweet.

Facebook 194

Facebook Report Feed Feedly 194

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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LinkedIn Microsoft B2B Marketing 112

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. via FIFA.com Nick loves this idea.

Retail 148

Retail Marketing Sports Team 148

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

Social Media 168

Social Media UGC Aggregator Eventful 168

yMarketingMatters

MARCH 30, 2014

This allows brands to target their marketing and build relationships within relevant communities. The two-column feed design highlights the most relevant content. You can also request a copy of the recommendations that were present as of March 4, 2014. You can Sponsor updates from the Page. You can feature groups on the page.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

The Realtime Report

JUNE 6, 2014

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. The survey was conducted between January and April 2014. Is your content ready to find millennial customers?

Social Networking 181

Social Networking Tumblr Brands Content 181

Firebelly

DECEMBER 30, 2013

After the holidays are over, we’ll all start thinking (or at least that’s what we’ll say) about 2014 and our “New Year” resolutions. Believe me, Mark Zuckerberg doesn’t care that you don’t like his new timeline, or news feed, or whatever. Social Media Social Media Marketing'

Social Media 170

Social Media Delicious Hashtag Feed 170

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? 5 things to do to be a content powerhouse in 2014. Guest post by Cokey Falkow. This is vital.

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Content Marketing Training Notification 92