Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Hootsuite

JUNE 1, 2022

Celebrities, influencers, and everyday folks alike are rejecting perfection and sharing photos that are blurry, sometimes ugly, and seemingly totally random. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

HootSuite 107

HootSuite Marketing Construction Meme 107

Ari Herzog

FEBRUARY 5, 2016

These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. I had to start following a large group of people and engage with them. People started following back and engaging back with me.

Meeting 70

Meeting Influencer Twitter Tweetdeck 70

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. The competition is getting heavy! Another 21.3%

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. The competition is getting heavy! Another 21.3%

Trends 78

Trends Brands Marketing Influencer 78

Keyhole.co

NOVEMBER 17, 2023

Adidas’s social media strategy of prompt and unified updates leads to audiences being engaged and deeply invested in Adidas’s online accounts. Curating online content for regional marketing Currently, the biggest sports associated with Adidas might be baseball, basketball, football, and Olympic sports.

Sports 59

Sports Social Media Strategy Apparel 59

Hootsuite

SEPTEMBER 7, 2022

We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. That way, when you roll out your deals, you have a captive and engaged audience.

Strategy 105

Strategy Discount How To Retail 105

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The brand added more than 29 million followers since 2014, a 37.4% The brand has multiple Facebook accounts catering to specific countries and geographical locations they have a presence in.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The brand added more than 29 million followers since 2014, a 37.4% The brand has multiple Facebook accounts catering to specific countries and geographical locations they have a presence in.

Brands 72

Brands Facebook Campaign Sports 72

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). He said that data suggests it is better to err on the side of “more curated” versus “more inclusive” when trying to decide how many stories to reference. Listen & Engage: 2018: 23%. Research Reports.

Survey 54

Survey Content Research Curation 54

Writtent Blog

NOVEMBER 7, 2014

Many people visit web pages only because they have compelling and engaging meta descriptions. How To Write Effective And Engaging Meta Descriptions. While it’s very important to write compelling and engaging headlines, there is actually a bit more to it. The right images can provide you with 65% more user engagement.

SEO 111

SEO Resources Engineering Hubspot 111

Writtent Blog

JULY 6, 2016

Check out this list of blogging stats we curated for you. In 2014, the average online conversion rate amounted to 2.95%. 67% of consumers claim that the quality of images used in an article or product review makes a considerable influence on their desire to buy that product. Blogging & Lead Generation. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter). as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Koka Sexton

JANUARY 19, 2017

Having the opportunity to help grow the business and influence the future of social selling is a privilege and a challenge I am excited to tackle. Koka Sexton (@kokasexton) October 20, 2014. In 2014, creating this social selling video was one of those moments that will always stand out to me. Keep up the great work.

HootSuite 40

HootSuite Social Networking LinkedIn Curation 40

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Later posts do not decline in engagement. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Social Media Marketing

APRIL 3, 2013

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Social Media 160

Social Media Flipboard Storify Reddit 160

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile devices will account for 25% of global internet traffic by 2014. of US consumers will use mobile coupons by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Employee engagement is one of the most common and important goals for a communication function. workers engaged in their jobs is on the rise (average 31.7% Insource Youtility.

How To 60

How To Yammer Metrics Statistics 60

Sprout Social

NOVEMBER 1, 2016

Social media has a huge influence on travel-related purchases. — Marriott Hotels (@Marriott) December 19, 2014. It launched a three-month campaign in which four influencers traveled across key Marriott properties worldwide, taking suggestions from the audience and sharing their journeys on Snapchat along the way.

Travel 40

Travel Class Social Media Hotels 40

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. since 2014. Curated thought leaders into compelling roundups that share their ideas and unique perspectives. The Complete Solo Build It! Review - An Insider’s Perspective.

Review 167

Review Domain Name Training Course 167

Pixlee

DECEMBER 13, 2016

During their “Fourth of Julyber Monday” in 2014 (a summertime version of Cyber Monday) sales reached nearly $1 million on the one day alone. By embracing user generated content , relevant curated content, and low production value video, the brand is able to connect with people through humor and clever conceptualization.

Brands 41

Brands Authentication Fashion Curation 41

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. Use a social media management tool to monitor the engagement with your posts.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Socially Sorted

FEBRUARY 27, 2017

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? Some of them take only minutes to give you more chance of getting more attention, reach and engagement. 6 Invite People Who Engage with Your Page to Like Your Page. Image by Shutterstock. Facebook is hard these days.

Facebook 40

Facebook Video Eventful Engagement 40

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Choose a pin that not only received a good amount of engagement, but that personifies you as a brand. This is a guest contribution from Jaclyn Freeman. Who are you?

Content 54

Content Metadata How To URL 54

Buffer Social

JUNE 22, 2016

receive diamond rings when they get engaged. Influencers make the brand. ” Her suggestions to do this including content curation, user-generated content and using social media to tell bigger stories. She tossed off the catchphrase in a June 2014 Vine video that now has more than 40 million loops (views, for non-Viners). “I

Marketing 75

Marketing Advertising Microsoft Products 75

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros use social media tools to identify and connect with key influencers?

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Strategy 159

Strategy Tips Case Study Instagram 159

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. But there is a way to do both: do audio interviews of influencers and experts on your topic. 4 Optimize for Google Questions. #5 5 Do On-Site Optimization. #6

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). And yet – only 20% of CMOs leverage social networks to engage with customers.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. Influencer Marketing Becomes the New Advertising.

B2B 318

B2B Influencer Social Media BuzzStream 318

ProBlogger

MARCH 13, 2017

In May 2014, they started promoting their new belVita apple-and-cinnamon breakfast biscuits through YouTube TrueView. First of all, they added value to the product by curating and including the works of key influencers in the creative industry. Are you looking for ways to fully monetize your following and influence?

Products 52

Products Brands Campaign Reputation 52

ProBlogger

JUNE 7, 2016

This expanded awareness helps you create connections to other blogs, influencers, brands or businesses, potentially creating new opportunities for readership, collaboration, sales, products, and much more. In fact, a study by Curate indicates that long-form content can be the most effective form of publishing to drive business leads. .

LinkedIn 20

LinkedIn Tips Publishing Industry 20

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. The most effective way to grow your Twitter account is to engage with others. Engage Twitter is all about communication. Engaging will put you on users' radar who otherwise wouldn't have any idea who you are.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

ProBlogger

APRIL 14, 2014

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views. Double down on best-performing headlines and keep testing new ways to engage your audience. Test words like “awesome,” “unstoppable” and “unconventional” for engaging your reader’s visualizing faculty.

Case Study 55

Case Study Curation Study Startup 55