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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 57% of B2B marketers use content curation as part of their content marketing strategies. But only 42% say they are able to measure positive results from content curation efforts.( Image Credit: Robert Rose. Cox Business ).

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Experiment: To Tweet Like an Influencer

Ari Herzog

Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves. I curate a Twitter list of influencers who I define as people with tens or hundreds of thousands of followers. By way of example, look at five influencers on my list.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. influencers. influencers. Website is not responsive. To create moments of engagement with a consumer.

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4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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21 Content Marketing Tools to Use in 2014

Writtent Blog

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Look no further than these content marketing tools, which allow you to assemble collections of curated and native content, which can be shared across social media. LookBookHQ.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Here you go.

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