Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. Live Lokai.

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Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014.

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Marketing Analytics Mobile Paid Search 105

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Overall engagement may drop. Will users be less likely to like a piece of content if it does not already have high engagement numbers?

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Instagram Metrics Influencer Campaign 91

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

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Social Media Engagement Brands Airlines 112

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Plus, you can ‘shut the doors’ on a public community in order to increase engagement even more.

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Communities Google Notification Project 166

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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Travel Influencer Brands Airlines 66

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. All you need to do is add a keyword, and it will suggest relevant and engaging topics to match. ContentForest’s Title Tool is an excellent sidekick for content calendar creation.

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Tools Content Marketing WordPress 111

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. The 7 steps of social media Engagement . OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

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Social Media Press Release Class Course 69

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. 24 hours is the maximum amount of time it will stay live, through “Stories”.

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Keyhole.co

MARCH 26, 2024

million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Here’s what this means in terms of user engagement. Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Ari Herzog

FEBRUARY 5, 2016

These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. I had to start following a large group of people and engage with them. People started following back and engaging back with me.

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Meeting Influencer Twitter Tweetdeck 70

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).

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Klout Social Media Statistics Tumblr 144

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. 24 hours is the maximum amount of time it will stay live, through “Stories”.

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Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Why not use this to advantage?

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Social Media Survey Startup Reputation 107

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. The competition is getting heavy! Another 21.3%

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Trends Video Marketing Influencer 78

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. And chances are, they’ll be more likely to engage with your message since the platform has less brand noise. What does this mean? Not sure where to begin?

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Study Social Media Research Survey 150

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox.

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Social Media Skills UGC Sample 163

Adam Sherk

DECEMBER 17, 2013

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. Hope you had a good year, and wishing you a happy 2014. SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links.

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Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

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Template Templates Social Media Strategy 111

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. They have become a language of their own. What Emojis Mean for Marketers.

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Tips Marketing Press Release Influencer 119

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. The competition is getting heavy! Another 21.3%

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Trends Brands Marketing Influencer 78

Pixlee

APRIL 17, 2019

Brands such as Isle Surf & SUP are highlighting user-generated content of fans using their products in their lives as a way to boost engagement and sales, while also driving traffic to its website by giving users a peek into new content around their products. Find the Right Influencers. Consumers who view video are 1.8

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Social Media UGC Social Media Management Authentication 74

Hootsuite

JUNE 25, 2019

And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. 7 Social media contest ideas to increase engagement. The classic “like and/or comment to win” is a tried and true way to increase engagement. Follow to win + influencer. Like and/or comment to win. Vote to win.

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Examples Social Media Instagram Hashtag 111

Keyhole.co

NOVEMBER 17, 2023

Adidas’s social media strategy of prompt and unified updates leads to audiences being engaged and deeply invested in Adidas’s online accounts. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

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Sports Social Media Strategy Apparel 59

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score.

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Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. Influencer marketing and paid is another way to gain exposure.

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Social Media Trends Community building Hosting 84

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

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Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. The most highly engaged customers can often be found by scanning social media for user-generated content.

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Strategy UGC Hotels Marketing 59

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Read more detailed information from Social Media Examiner. This is brilliant !

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Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Social Media Marketing Survey Metrics 100

Talkwalker SM

FEBRUARY 11, 2016

For luxury brands like Michael Kors, Valentine’s Day is a great opportunity to engage with their audience. According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. Among top luxury brands, Michael Kors, Coach and Chanel drove the discussion around Valentine’s Day.

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Campaign Influencer Social Media Study 64

Unmetric

AUGUST 2, 2019

So what are they offering to keep their audience engaged? The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Gucci runs several campaigns on Instagram that garners a lot of engagement. Louis Vuitton is winning social media engagement one heart at a time.

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Instagram Brands Fashion Sports 155

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Twitter contests can: Engage your existing fans. This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it.

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Twitter How To Hashtag Types 92

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. LikeAGirl and the importance of finding the right influencers for your campaign.

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