Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). How does it figure in PR?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Brands 131

Brands Message Boards Training Exercises 131

SocMed Sean

JUNE 23, 2017

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold. What language does your target audiences use naturally?

Organization 182

Organization Mobile Apple SEO 182

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. We don''t count websites, social media, apps and more as part of our branding experience. mass media. social media.

Data 101

Data Marketing Sentiment Advertising 101

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Use them to spread the content to new audiences. MEASURING RESULTS.

Marketing 66

Marketing Syndication Sentiment Survey 66

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

Advertising 187

Advertising Social Media Tips B2B 187

Buffer Social

MAY 12, 2016

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Brands are often the most affected by significant changes to social networks. What this means for brands.

Social Networking 75

Social Networking MySpace Study Instagram 75

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

Hotels 50

Hotels Library Survey Buy 50

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Post by Adi Englander.

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. It’s happening: Robots are taking over.

Retail 97

Retail FAQ How To Survey 97

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Applications 110

Applications Cost Team LinkedIn 110

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. ” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts.

Review 100

Review Report Content Consultant 100

Webbiquity SMM

MARCH 31, 2015

The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. This Is One Of The Best Sources of Blogging/Social Media Information by Joshua Wilner. ” The Pros And Cons Of A Guest Blogging Strategy In 2014 by BirdBrain Logic.

Tips 100

Tips Statistics Hubspot Resources 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. Surveys suggest that many marketers are uncertain of the effect of content marketing. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools.

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. Time to level up. View this post on Instagram.

Instagram 111

Instagram Geotagging How To Tourism 111

Buffer Social

JULY 18, 2016

If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Buffer (@buffer) January 15, 2014. Buffer (@buffer) July 23, 2014. Buffer (@buffer) August 9, 2014. Buffer (@buffer) September 7, 2014. Curated content.

Curation 40

Curation Trends Study News 40

Webbiquity SMM

NOVEMBER 15, 2016

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media.

Social Media 100

Social Media Tumblr Reddit LinkedIn 100

Sprout Social

FEBRUARY 21, 2020

The company hit the scene in 2014, offering camera lenses to attach to mobile phones. The company’s content lead, Brian Cason , ensures the brand’s social presence matches that reputation, with thoughtful content that seamlessly brings Moment’s customers into its brand story. Prove social’s impact on sales.

Resources 85

Resources Team Education Template 85

Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. And just a quick side note: The media knows good visuals work. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Skills 40

Skills Reputation Influencer Press Release 40

Buffer Social

SEPTEMBER 20, 2017

This post originally published on July 16, 2014. I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. If you need a social media marketing plan, start here.

Social Media 112

Social Media Strategy How To Marketing 112

Socially Sorted

MARCH 4, 2016

In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . I recently surveyed my audience and I asked them “What is your biggest challenge when it comes to visual content creation? Image by Shutterstock.

Social Media 97

Social Media Content Template Templates 97