Convince & Convert

NOVEMBER 19, 2013

Call it Agile, Marketing in the Moment, Engagement Marketing…. It’s an ongoing newsroom, not an advertising campaign. We will see more and more traction with Youtility as we roll into 2014. You can call it whatever you want if you think the term “Real-Time Marketing” is too limiting or overhyped.

Trends 166

Trends Marketing Case Study Loyalty 166

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. The posts are also being shared on Twitter, where considerable engagement is being generated as well. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Waxing UnLyrical

APRIL 13, 2016

It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign?

Influencer 100

Influencer Campaign Marketing Fashion 100

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%

Engagement 106

Engagement Nielsen Delicious Campaign 106

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Creating a content plan.

Hashtag 100

Hashtag Campaign Brands Retail 100

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Their most viewed video of the year was published in January of 2014. GoPro – Their subscription numbers are great at 2.5

YouTube 60

YouTube Brands Sports Video 60

Convince & Convert

JANUARY 29, 2015

Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

Campaign 60

Campaign Case Study Film Training 60

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Plus, you can ‘shut the doors’ on a public community in order to increase engagement even more.

Communities 166

Communities Google Notification Project 166

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. All you need to do is add a keyword, and it will suggest relevant and engaging topics to match. ContentForest’s Title Tool is an excellent sidekick for content calendar creation.

Tools 111

Tools Content Marketing WordPress 111

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. The 7 steps of social media Engagement . Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Overall engagement may drop. Will users be less likely to like a piece of content if it does not already have high engagement numbers?

Instagram 91

Instagram Metrics Influencer Campaign 91

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Every marketing campaign needs clear objectives, especially with contests. There’s potential to garner a lot of engagement here, and that’s not something you want to waste with a spur-of-the-moment contest. Twitter Contest Ideas.

Engagement 86

Engagement Twitter Guidelines How To 86

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Jon Loomer

MARCH 17, 2021

It all occurred to me, one sleepless night in late 2014. Ridiculous engagement rates. From there, I’d show the second tip to those who engaged with the first tip; I’d show the third tip to those who engaged with the second one; and on and on. This was possible due to the high engagement rate.

Cost 206

Cost Tips Campaign Engagement 206

Sherrilynne Starkie

JANUARY 30, 2016

SwiftKey identified that it made up 20 per cent of all the emojis used in the UK in 2015, and 17 per cent of those in the US: a sharp rise from 4 and 9 per cent respectively in 2014. Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over.

Statistics 150

Statistics Campaign Social Media Engagement 150

The Realtime Report

SEPTEMBER 9, 2014

Coming soon: the @YesSirMen social barber shop [link] Pay with a tweet from 18th-20th Sept #W1 pic.twitter.com/qMAfnlB4Js — LondonPopups (@LondonPopups) September 9, 2014 Other brands have already explored the concept of the Social Media Pop-up. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail'

Social Media 177

Social Media Retail Fashion Sports 177

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. I am so excited about our new campaign Work It Out @JCWI_UK.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

The Realtime Report

MARCH 11, 2014

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible'

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money). and beyond. Mexico City.

Twitter 175

Twitter Brands Trends Campaign 175

The Realtime Report

FEBRUARY 11, 2014

ECA| G.Na (@PandaZMafia) February 11, 2014 . Jennifer D (@vastjewels) February 11, 2014. Related Stories Social Networking Stats: Twitter Engagement Drops, #RLTM Scoreboard Tweet to Translate: Free Twitter Hub at Sochi Games Esurance Tempts Super Bowl Fans With $1.5 #PlanePitch. — Million Twitter Sweepstakes.

Social Networking 189

Social Networking Airlines Twitter Travel 189

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Competitions that engages an audience. If there is one thing that can create audience engagement for a brand, it’s contests. Pin it to win it campaigns are popular with followers. Where’s Social Media Going in 2014?

Tips 235

Tips Brands Loyalty Fashion 235

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Posting steady updates on products and campaigns Any new product launch or update from Adidas is preceded by a lot of buzz on social media. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Keyhole.co

MARCH 26, 2024

million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Here’s what this means in terms of user engagement. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Unmetric

AUGUST 2, 2019

So what are they offering to keep their audience engaged? While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day.

Instagram 155

Instagram Brands Fashion Sports 155

The Realtime Report

JUNE 19, 2014

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Canada men’s hockey semifinal in the 2014 Winter Olympics). Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S.

Social Media 173

Social Media SMS Facebook Statistics 173

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. .

Trends 37

Trends Content Marketing Press Release 37

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. Your content is top quality is engaging. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Mobile Has Arrived. This has critical implications for business.

Trends 277

Trends Smart Phone Marketing Mobile 277

The Realtime Report

MARCH 10, 2017

Data also shows that 91 percent of viewers and customers feel compelled to participate when campaigns happen in real time. Furthermore, search engine Bing partnered with them, causing an increase in their traffic by the millions, landing them as one of the top10 most visited sites during the campaign. Social Triggers.

Influencer 168

Influencer Remix Marketing Meme 168

Keyhole.co

DECEMBER 22, 2020

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. Have Specific Goals for Your Campaign.

Influencer 94

Influencer Instagram Tips Hashtag 94

Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

Buy 112

Buy CPM Facebook API 112

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. The highlights indicate brand posts that saw higher engagement than usual. interactions.

Campaign 60

Campaign Hashtag Twitter Publishing 60