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Not Everything Has Changed

Jon Loomer

Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. So, they stick with the feed placements and drive up costs. Ads Manager?

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

I wrote a blog post in 2013 about how advertisers should stop removing the sidebar placement. But advertisers removed it and focused entirely on news feed placements. You want to force the algorithm to show ads to people in the news feeds? The practice of removing placements goes back as far as the option has existed.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns." What's in question is how users will react to it.

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Your Tax Dollars: U.S. State Department Pays $630,000 for Facebook Likes

Bill Hartzer

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. ing on any item within the previous week.

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Search and Social Weekly (1.4)

Josh S Peters

This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. How Do Social Signals Influence an SEO Campaign? Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013. How To Cite A Tweet In An Academic Paper.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Users can click on “Activity Feed” or “Browse Registries” to see how others are faring on the site. ” So far, the registry only exists for the 2013 Dodge Dart.

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5 Critical Social Media Facts About Stories That You Need to Know Right Now

agora pulse

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. As he put it : “We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps. How times have changed! In fact, the format is increasingly core to the experience.