Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Duct Tape Marketing. Content Marketing Institute.

Case Study 168

Case Study WordPress Study FeedBurner 168

Mindjumpers

OCTOBER 4, 2012

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting. Implications.

Social Media 239

Social Media Collaboration Report Instagram 239

Bill Hartzer

DECEMBER 17, 2012

So, here is this year’s list, the top ten public relations blunders of 2012. The New York Times cited a Harris Interactive study showing that Komen’s “brand health” score fell 21 percent from the year before. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year.

Insurance 161

Insurance Apparel Policies Report 161

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Despite this, the Pew Research study included only a binary classification of gender.

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey 225

Survey Report Social Media ROI 225

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A majority of Gen Z supports a more inclusive society. That’s two days.

Statistics 102

Statistics Marketing HootSuite Study 102

Ari Herzog

SEPTEMBER 26, 2012

— Ari Herzog (@ariherzog) September 19, 2012. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. I usually tell them the case study of Comcast on Twitter. Can I do it online? I can now talk about JetBlue, too.

Case Study 122

Case Study Study Twitter Travel 122

The Realtime Report

SEPTEMBER 20, 2012

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

B2B 182

B2B Marketing ROI Report 182

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Waxing UnLyrical

NOVEMBER 15, 2011

So goes the story of the 2012 Presidential primary, a laugh-a-minute ride that has placed at center-ring the oddly likable yet confusing and confused former Godfather’s Pizza CEO Herman Cain. Raising Cain: Why Herman Cain Is a PR Case Study.

Case Study 217

Case Study Study Comparison Reputation 217

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. A Blog’s Post’s Lifespan.

Study 60

Study Metrics Sample Samples 60

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Similar Posts: All You Need To Know About Your Facebook Reach [Study].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 158

Marketing Patterns Journal Influencer 158

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 110

YouTube Strategy B2B Marketing 110

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. One measurement that rarely gets mentioned in these studies is amplification. It’s no surprise to me that they are on the list of hot trends for 2012. The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. These mobile smartphone users are exposed to more opportunities for advertising and marketing, with greater immediacy and relevance, than ever before.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. So how can today’s marketers respond to the drive towards mobile marketing?

Mobile 191

Mobile Strategy Marketing Insurance 191

Audiense

AUGUST 4, 2017

Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years. Surprisingly, even though ticket prices for Tomorrowland have increased by 12% since 2012 the event managed to sell out in 40 minutes flat!

Influencer 132

Influencer Tourism Marketing Eventful 132

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. This could be surprising to some brands because Gen Z is all about convenience, so this could change how they decide to market their products. .

Trends 67

Trends Retail Marketing Survey 67

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. So is this study going to put the cat among the pigeons?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Jason Yormark

MAY 7, 2012

Emory’s overall was projecting a 5% decrease in guest count for 2012, mainly as they had a good 2011 being the first year post fire. The moral to this case study is that social media can work, especially for restaurants within a budget that can be profitable. And it is extremely measurable.

Social Media 249

Social Media Case Study Marketing Project 249

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! (If

Study 40

Study Social Media Marketing Research 40

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth. and 18% in the U.K. ROI improved by 23% in the U.S

Report 246

Report Engagement Facebook ROI 246

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Buffer Social

APRIL 16, 2019

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. Take a deep breath.

Products 93

Products Exercises Marketing Chemicals 93