Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Personal Development / Productivity. You can be more productive.

Mashup 113

Mashup Resources SEO RSS 113

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Please Support Our Sponsors.

Communities 140

Communities GPS How To Social Media Management 140

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. What is dark social? Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. 1 Ephemeral content disrupts social video. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. 2 Growth of private communities and tight-knit tribes. Source: TikTok. Platforms to watch: Instagram Stories, TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. 2012 was the year that America’s favorite cookie turned 100. It had timely and shareable content combined with an element of surprise. Here’s why…. They exercized strong brand values.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis.

Engagement 277

Engagement Facebook How To Eventful 277

Social Media Strategies Summit

JANUARY 3, 2019

The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship. This means sharing better content, engaging more with audiences and staying up to date on all of the latest platform changes. 1 Madewell. 2 Tiffany & Co.

Instagram 139

Instagram Brands UGC Travel 139

Firebelly

JANUARY 12, 2012

We invest a great deal of time and effort (and some money) in producing quality content. We write for a variety of sophistication levels – but our work is best intended for a person involved with marketing communications that has an understanding of the value that social media and word-of-mouth provide in the overall marketing mix.

Education 164

Education Social Media Team Communities 164

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Trauma and tragedy may be part of it, but it’s not everything.

Issues 132

Issues Survey Campaign Authentication 132

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

SocMed Sean

DECEMBER 18, 2018

Like other emotions, humor can be power when used properly in a content strategy. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. So, what about brands that focus their content on creating articles that educate their customers?

Social Media 220

Social Media Meme Advertising Strategy 220

Jon Loomer

APRIL 20, 2017

The term may be self-explanatory, but I feel I should add some clarity… The typical product is sold as a one-off transaction. You give a business $100, and they give you the product. If your business utilizes monthly recurring revenue (MRR), the customer enjoys your product or services for as long as they continue to pay.

Training 146

Training Discount Module Software 146

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. 2016-2020: Borderline content, demonetization and brand safety. view duration). the algorithm).

YouTube 145

YouTube HootSuite Metadata Notification 145

ProBlogger

DECEMBER 30, 2011

In the aforementioned interview, Maria said that “curation is all about pattern-recognition, seeing how various and diverse pieces of content fit together under the same taste umbrella or along the same narrative path, so the guiding principle has to be the sole storyteller with a strong point of view.” I love his blog.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Communities 170

Communities Brands Video Hosting 170

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. So here’s the key to those symbols and why they are critical components to the formula: Pr = Product – The first component of social media success is a good product.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Pixlee

FEBRUARY 21, 2018

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. production.”. American Giant.

Brands 41

Brands Content Apparel Curation 41

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. This opportunity also brings a big challenge to the table; the challenge of controlling and maintaining product perception worldwide across new social media marketing channels.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. Many of us probably recognise this from when we are on the search for information about a brand or product. Good community management increases sales. It’s all about planning!

Report 277

Report comScore Marketing Groups 277

Visually SM

AUGUST 19, 2020

According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy.

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

NOVEMBER 9, 2012

Tumblr is now “pushing more than 20 billion page views a month” said CEO David Karp at GigaOM’s Roadmap 2012 conference. With over 80 million blogs and tens of millions of users ( GigaOM ), the platform has grown popular for sharing pictures, stories and memes without losing its “intimate, community feel.”

Tumblr 175

Tumblr Social Networking Posterous Reddit 175

Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. User-generated content is a core part today’s online shopping experience. User-generated content is a core part today’s online shopping experience.

UGC 40

UGC Content Class Authentication 40

Justin Levy

JANUARY 1, 2013

During the last months of 2012 I have been jotting down words in my notebook and starting to identify consistent themes as I reflected on my wins and opportunities from 2012. One area that I haven’t been as consistent as I would like is in content creation. Much of this I have already been working on as we wound down 2012.

Upcoming 164

Upcoming Project Process Curation 164

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Conversation 167

Conversation B2B Marketing GPS 167

Josh S Peters

JANUARY 15, 2013

While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and quality of the content on the site and how it gets shared off the site. The content is what gets shared, it’s what gets those social votes, it’s what we engage with. Accessible, Quality Content.

SEO 166

SEO Engineering Film Sites 166

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 100

Case Study Study Training Collaboration 100

Convince & Convert

MAY 1, 2014

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships. Smaller businesses have their fingers on the pulses of their local communities and can tap into that.

Software 148

Software Social Media Skills Team 148

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. online content, messaging, images, offers) in the right way on the right channels at the right times and places? As a result, buying habits and patterns may vary significantly depending on their country of origin and local community.

Mobile 225

Mobile comScore Insurance Sites 225

Webbiquity SMM

AUGUST 26, 2014

They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. Startups often focus on quality of product and a strong user base before monetization. However, they were more ad than content. Facebook has never been boring.

B2B 190

B2B MySpace Startup Social Networking 190

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Webbiquity SMM

NOVEMBER 5, 2013

Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized.

Twitter 187

Twitter Airlines Syndication Blogger 187

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 The app allows for two-way scheduling, allowing companies to communicate with their customers by presenting them interactive content from any remote location. Yelp has a huge community, and the reviews on the site are read seriously.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Justin Levy

JANUARY 1, 2013

During the last months of 2012 I have been jotting down words in my notebook and starting to identify consistent themes as I reflected on my wins and opportunities from 2012. One area that I haven’t been as consistent as I would like is in content creation. Much of this I have already been working on as we wound down 2012.

Upcoming 113

Upcoming Project Process Curation 113

The Social Media Hat

APRIL 13, 2017

I also spent quite a bit of time researching SiteSell and their main product offering at the time, Solo Build It! If I was going to give up my own solopreneur lifestyle (to some extent), I wanted to make sure that it was for a healthy company with an attractive product and positive culture. No joke: I was floored. Solo Build It!

Review 167

Review Domain Name Training Course 167

Mindjumpers

JUNE 22, 2012

An interesting case because of its concept of content sharing and user involvement. Starting out by showing behind-the-scene photos from the factory, Skittles involved fans in the production of the new sweet. Skittles, with a Facebook page of more than 2.5 Create a reason for people to participate.

Facebook 267

Facebook Transportation Campaign Study 267