50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

The Social Media Landscape [Infographic]

Pamorama

Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes.

Trending Sources

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.

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Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

should be your slogan when implementing social media into your organization. Social media marketing is all about learn by doing. My hope is that at some point you stopped reading the article and instead started working on your social media.

Rest in Peace, Social Media Ninjas

Social Media Strategery

Photo courtesy of Flickr user Seth W. Social media specialists are the new normal. Oh, you were the Social Media Director for a political campaign? People with social media skills and experience on their resume aren’t hard to find anymore.

On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Image: DanJackson_UK via Flickr, CC 2.0.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west.

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The Social Media Vibe Theory

Waxing UnLyrical

It’s not enough to pick one of the “personalities” under which social media users have been classified and run with that, because a) no one’s purely one or the other, and b) you can’t differentiate yourself by working a label. Image: amonja via Flickr, CC 2.0.

Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Therefore, every association needs a social media policy.

Subtext: “Real” Listening in Social Media

Waxing UnLyrical

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. Subtext in social media can be tough. Image: sbluerock via Flickr, CC 2.0.

The Social Media ProBook

Social Media Marketing

They were responsible for The Social Media Playbook , the Blog Tree , and a little cartoon about hashtags. While the first ebook was focused on tools to help you master social media, this one is more personality-based. Related link : Eloqua's Social ProBook --.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare.

PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Guest post by Richard Bagnall.

Social Media and Electronic Discovery: A New Nightmare

SocialFish

A CSI webinar, Social Media & New Communications Risks in the Enterprise: Mitigating Data Loss Dangers , identified electronic discovery (e-discovery) as another social media risk to be considered. Unique Nature of Social Media. Social Media E-Discovery.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. Cartoon: HubSpot via Flickr, CC 2.0.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Another ebook: Public Relations 2011: issues, insights, ideas. Image: Theen Moy via Flickr, CC 2.0. Public Relations Resources Shonali Burke Social Media craig pearce ebook jenny schmidt kellye crane paul seaman resources valerie simon

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? I was so pleased with the results that I’m doing the same in 2011. Social Intelligence: The New Science of Human Relationships – Daniel Goleman (via @ZoeDisco ). Image: kwerfeldein on Flickr).

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Memolane – A Social Media Trip Down Memory Lane

Mindjumpers

Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. It’s easy, it’s social and it’s fun.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people. Online social networking is no different.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.

How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

November, 1 2011: As of today you can request complete opt-out of your Klout account! Once your profile is "disabled", be aware that Klout is still collecting and utilizing your data from Social Media Platforms. FLICKR. LATES UPDATE.

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#measurePR: Influence and Social Media

Waxing UnLyrical

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. How do you approach measuring influence in social media? Image: Gabriela Camerotti via Flickr, CC 2.0.

Once upon a time, I Believed in the Fairytale of Klout

Unspoken

Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. On August 10th 2011 Klout announced on their blog that they now measure influence across 10 networks.

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2011 Trends: Make Your Corporate Site A Social Media Hub

Proactive Report

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.

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Social Media and Travel

Social Media Marketing

million iPads in the fourth quarter of 2011 alone. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America.

The State of Social Media In The UK

Mindjumpers

Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future.

The Gamification of Social Media

Social Media Marketing

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself.

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Association Social Media: National Society of Accountants

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Currently, NSA has a presence on LinkedIn , Facebook , Twitter , Pinterest, Google+, Flickr, and Tumblr and they are absolutely interlinked.

May 2011: Social Media Course

Laurel Papworth

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. This course is not for absolute beginners – some familiarity with social media recommended.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. Photos by Shashi Bellamkonda and Arnold Tijerina on Flickr.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business.

No One “Consumes” Social Media

Geoff Livingston

Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Dominance in media form is passing.

A Review of Google Social Media Tools

Idaconcpts

Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+.

Should You Outsource Your Social Media Efforts?

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? May 12th - 14th, 2011.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Help your client understand that their social media efforts can not be measured by a single number or a website. Social can do both.

Getting To Grips With Social Media Knee Jerk Syndrome

Waxing UnLyrical

Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll keep calling it social until we can collectively come up with a better name for it. Social lets us rave immediately.

Justifying the Time You Spend on Social Media

Social Media Strategery

When we’re talking about social media, why does the medium matter more than the content? Why is social media held to this impossibly high standard when other technology isn’t? The same is true in social media.