50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco.

Trending Sources

Small Business Social Media Will Grow in 2011 [infographic]

Mindjumpers

Tweet Many small business owners acknowledge the potential of being present on social media. Even though many business owners see the potential of using social media, the survey also revealed that many of them are still learning how to use it.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular.

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. But the bigger question goes to the client: why do you want someone to manage your social media presence?

65 Terrific Social Media Infographics

Pamorama

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me&# in Social Media? How Marketers Are Using Social Media. Who is the Modern Media Consumer?

20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Maturation of social media.

The Top 3 ‘Big Ones’ in Social Media 2011

Mindjumpers

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. 2011 was the year when Page took over as CEO at Google.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ].

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me.

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.

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Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Social Commerce Psychology [Infographic].

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

This is the 2nd year that I’ve published my social media resolutions. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? I’m pleased with the social media story telling this year.

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Mom & Pop Need Your Social Media Help

Jason Yormark

Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!). These are not major corporations in need of hefty social media plans and execution.

10 Tools for Measuring Your Social Media Influence

Pamorama

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. In the world of social media marketing, influence is currency. Sprout Social.

Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. measurement social media strategy

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Social Media Marketing Tips and Tactics.

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media.

Social media salaries, titles, and job descriptions

SocialFish

Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person.

Asian Social Media Equivalents [infographic]

Mindjumpers

Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The Year of Social Media 2010 [infographic].

Using Social Media as a Communication Tool [Infographic]

Pamorama

Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. A surprising number of companies of all sizes have yet to use social media as a communication tool.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

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The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Nearly one-third (31%) do not measure effectiveness of social media. Less than one-quarter (23%) are using social media analytic tools. •

Social Media Definition by Peeing [infographic]

Mindjumpers

Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. Similar Posts: Is Social Media Just A Buzzword?

Five way to improve your social media measurement

Dave Fleet

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.

The Social Media Landscape [Infographic]

Pamorama

Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes.

Top 11 Social Media Marketing Blog Posts of 2011

Firebelly

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Social Search: Tempur-Pedic “Ask Me” Commercial. Make Your Social Media Sharing Buttons Effective. How To Build Your Own Social Network On WordPress.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. Let’s say you’re not looking for a job.

ONE SOCIAL MEDIA PREDICTION FOR 2011…YES, 2011

Myrland Marketing

About a year ago, Twitterville author Shel Israel wrote a blog post titled “My Predictions for 2011″ on his blog Global Neighbourhoods. Social Media Uncategorized Christian Science Monitor Craig Kanally Facebook GigaOm Global Neighbourhoods Gloria Goodale Huffington Post Libya Mathew Ingram Myrland Marketing Predictions Shel Israel Twitter YouTube

Infographic: Social Media ROI

Gemma Went

Found this one on social media ROI, a contentious issue for many budget holders. If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting.

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