The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The State of Corporate Social Media 2011.

20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #18: Social media overload. Trend #19: Ubiquitous social. View more presentations from Dave Fleet.

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What Happens On Social Media In 2011?

Mindjumpers

Tweet Having reviewed what has happened across the different social media platforms in 2010, the next thought is what is going to happen in 2011? Looking back at the year of 2010, it is very obvious that a lot of changes and new initiatives were launched on various social media platforms – especially during the end of the year. Take a look at it, and let us know what you think 2011 is going to offer us. 17 Social Media Marketing Trends for 2011.

The Top 3 ‘Big Ones’ in Social Media 2011

Mindjumpers

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. If you have been following f8 for the last few years, I think you will have to agree that the announcements of the 2011 conference were the biggest in years. 2011 was the year when Page took over as CEO at Google. Similar Posts: What F8 Developer’s Conference 2011 Holds for Brands and Users.

Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc.

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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did.

2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social efforts will permeate the enterprise. “Social is much bigger than marketing and PR. Social media will become targetable.

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Social Media’s Shocking Statistics

Harp Interactive

With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter stats

Social Media’s Shocking Statistics

Harp Interactive

With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter stats

47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? I was so pleased with the results that I’m doing the same in 2011. Social Intelligence: The New Science of Human Relationships – Daniel Goleman (via @ZoeDisco ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Here are a few to think about.

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Top 11 Social Media Marketing Blog Posts of 2011

Firebelly

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Social Search: Tempur-Pedic “Ask Me” Commercial. Make Your Social Media Sharing Buttons Effective. How To Build Your Own Social Network On WordPress. 4 Social Media Mistakes Easily Prevented By Common Sense. Facebook For Business Tip #1: Pages not Profiles. Facebook For Business Tip #8: Wildfire Contests.

The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Best Use of Social Media Platform: AgênciaClick Isobar (Brazil). Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Tweet.

The Nominees for Bees Awards 2011

Mindjumpers

Tweet Yet again, it’s time for the Bees Awards – The International Social Media Award Show – to start. At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Use of a Social Media Platform. Best Media Press Room. Best Social CRM.

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10 Social Media Lessons From Home Improvement

Dave Fleet

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Similarly, while it might seem easy to launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. Social media is a long-term effort.

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

SXSW really is one of the key networking opportunities for people in the social space, and as attendee numbers continue to rise (more on that shortly, the opportunities are ever-increasing. While it’s easy to get swept away in the hype, if you resist the crowds and clear your own path, SXSW is still a must-attend event in the social space. events social media uncategorized

Five way to improve your social media measurement

Dave Fleet

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Tweet.

Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. See my recent post on five ways to improve your social media measurement for more on this.

5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

Blog Social Media Marketing Tools and Resources Uncategorized 13 tools to back up your social media content 3 Ways to Back up your Social Media Lifestream back up social media presence how to back up facebook how to back up twitter how to back up your social media How to Back Up your social Media Accounts How to Back up your social Media Presence how to backup linkedin How to Backup your social media life

Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media.

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. The State of Social Media In The UK.

5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

Backing up your social media information is helpful for personal use and a no brainer for any business with an active social presence! The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! HOW TO: Back Up Your Social Media Presence. “We’re

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy. social media uncategorized contentTweet.

Should you let social media conversations direct your business?

Dave Fleet

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business? Tweet.

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” ” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives. social media legalTweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

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2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. What started as a review of the StripGenerator social network (a social network for people who like to create comics), quickly turned into a fun, entertaining passion for converting real-life social media conversations into humorous art.

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On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.

Search Engine Strategies 2011 Wrap Up

Jason Yormark

Definitely had some nerves up to and during my session titled “ Social Media Solutions On A Budget ”, but overall, I think it was a success. Concepts such as using Linked In Groups to drive blog traffic , tools such as Hootsuite , SocialMention.com & Sprout Social all were covered in my presentation. Related posts: Attending & Speaking At Search Engine Strategies 2011. Social Media Strategies Summit & More. Digital Marketing Social Media

Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ ’ I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg. “ The fact of the matter is, there are very few businesses that social media won’t work for.

Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. Social media comes in at the bottom of the list. Does that count as social media?

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,

Three Plateaus in Social Media

Direct Marketing Observations

For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. You quit because, you see nothing gained and you claim that social media does not work. Your activities have tailed off because it takes too much work and you’re not seeing the results and you’re not convinced that social media works.

Attending & Speaking At Search Engine Strategies 2011

Jason Yormark

This time around I’ve gotten the folks over at SES to actually put me on stage where I will be speaking on a panel for the Social Media Solutions On A Budget session that I actually pitched and had accepted. It’s a true testament to the power of social media and the web. Related posts: Social Media Strategies Summit & More. The New Gig: VP of Marketing & Social Media @ Strategies 360. Digital Marketing Social Media

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. Align around goals: If you do outsource your social media, make sure they are aligned with your goals. uncategorized communications marketing pr public relations social media

What You Can Get From Social Media

Mindjumpers

Tweet There’s a lot of discussion going on about what you and your company actually can obtain from social media. I have read several places that 2011 is the year where a lot more businesses will start to be present on social media platforms. This is due to the fact that awareness of the power of social media has grown at the same time as we are often presented with good cases from different businesses’ social media practice.

Social media policies | Sherrilynne Starkie

Sherrilynne Starkie

Relevance, Redefined by Social Media

The Social Media Incubator

A recent article in AdAgeDigital stated, “ As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. ”. That statement can and has been countered by business owners with the question: What’s the point of being on social media if not to promote my products/services or myself? Respond to the people you connect with on social media sites.

Social Media Content Calendar is Key for Consistent Posting

yMarketingMatters

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful.