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Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online.

Mobile 259
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B 279
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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Social media is ultimately about establishing relationships. Social media is ultimately about establishing relationships. Creates a common understanding of the company.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&# That leaves only 20% of the market left to fight over.

B2B 185
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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. I don’t blame him – companies are sinking big money into Facebook nowadays. However, you don’t own them.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Here are some applications of meta tags and arguments as to why you should be using them.

Marketing 264
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Link Love Monthly: Best of March 2011

SocialFish

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. 10 Applications For Your Facebook Event Page (Event Manager Blog).

Sysomos 162