Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. I predict you will see Facebook surpass Google by Valentines day 2010.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. By some estimates, Hispanics will outnumber all other cultural groups in the U.S. People don’t engage with brands; they engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Myrland Marketing

OCTOBER 6, 2010

The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. As always, please feel free to leave your thoughts about his Facebook Brand Page focus in the comments section below, and “engage&# with others if you would like. 35) “No brand is an island. What inspires them?

Facebook 88

Facebook Social Media WordPress Syndication 88

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Almost Savvy

JULY 12, 2010

How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos? I’m sure this has been going on since the early days of humans interacting and forming communities. says: July 13, 2010 at 8:21 am [.] It suggests to do inappropriate [.]

Social Networking 279

Social Networking LinkedIn Research Google 279

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Activating brand advocates. Enlist them for your brand. Build your brand with the power of their voice.

Social Media 198

Social Media Jive ROI Press Release 198

Almost Savvy

MARCH 4, 2010

Do you try to keep up with groups and fan pages that you join on Facebook? 7 Responses to “How-to: View and Organize Fan Pages on Facebook&# Adam Helweh says: March 4, 2010 at 12:48 pm Great trick Irene! Reply Irene Koehler says: March 4, 2010 at 1:09 pm Cool! Reply Theresa Dias says: March 5, 2010 at 4:59 pm Thanks!!

Organization 245

Organization Facebook How To Lijit 245

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Can an Unknown Brand Become Word of Mouth? Posted by admin Jul 27th, 2010 Tweet Guest blog by Maria Hilden , Business Development Manager with a background in communications and public relations. Old Spice Spoof nails it! That is clear by now.

Engagement 198

Engagement Policies Groups Groups 198

Sprout Social

SEPTEMBER 4, 2018

Bitcoin (the first, and probably most important cryptocurrency) was invented by a person or group that goes by the alias Satoshi Nakamoto. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Creating communities. It’s controlled by the peers that own it.

Social Media 69

Social Media Brands Discount Price 69

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Brands 145

Brands Content Social Media Consultant 145

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on Reddit.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Jason Yormark

FEBRUARY 1, 2010

February 1st, 2010 Posted in Apple , Social Media Tweet Share Three months ago I accepted a contract position that would have me help build the social media and community plan for Mac Office. The group is very unique in that it’s a Mac product within the halls of Microsoft. The contest is open through 2/25. More to come!

Social Media 186

Social Media Apple RSS Disqus 186

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. What do you think will be seen in 2010? web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

ProBlogger

NOVEMBER 6, 2012

I’m not in their league, but in less than two years my LinkedIn Group, Sticky Branding , grew to over 22,000 members. But cruise the social media highway, and you will find countless Facebook pages and LinkedIn groups that are floundering or abandoned. million groups on LinkedIn, but only 3% of them have 1,000 or more members.

Communities 42

Communities Groups Groups LinkedIn 42

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Almost Savvy

MAY 7, 2009

Reply Barbara Saunders says: May 7, 2009 at 9:01 am There are many alumni groups on LinkedIn. I’m sure many older people have joined those groups and not bothered to sign up for the school’s alumni Web site. The value of groups is often overlooked on LinkedIn. Register Now for LeWeb 2010 © 2010 Almost Savvy.

LinkedIn 217

LinkedIn Class Lijit Reputation 217

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

to increase visibility in the online community. Imagine a time when email was not the primary form of communication within businesses! As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. Join relevant groups and join in the conversation. What’s your goal? Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

SocialFish

OCTOBER 14, 2010

Open Community. Available November 1, 2010. Written for the complicated and quirky world of associations and membership organizations, Open Community is our brand-spankin’ new book about how associations can—and why they should—build community online. Chapter 3: Open Community means embracing the ecosystem.

Communities 172

Communities Collaboration Applications Organization 172

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Almost Savvy

SEPTEMBER 15, 2010

23 Responses to “How Facebook Hurt My Feelings&# Anca says: September 15, 2010 at 4:08 pm The problem with that little checkbox is that it obfuscates the people behind it. Reply Irene Koehler says: September 15, 2010 at 4:49 pm I appreciate your comment, Anca. Thanks for writing this! Thanks for the comment.

Facebook 272

Facebook Privacy LinkedIn Social Networking 272

Almost Savvy

OCTOBER 6, 2009

Chances are that you’re one of the over 300 million people who have set-up a virtual home on Facebook because it is a great place to keep up with family and friends, as well as connecting with businesses and groups of interest. Register Now for LeWeb 2010 © 2010 Almost Savvy. All rights reserved. Powered by WordPress

Screencast 229

Screencast Facebook Lijit LinkedIn 229

Justin Levy

JANUARY 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! Think that would cause a group of people to gather ’round the vending machine?

Flash Mob 246

Flash Mob RSS Feed Reader Advertising 246

Almost Savvy

SEPTEMBER 30, 2009

The magic really begins to happen when you are able to use Twitter on-the-go on your phone, build groups of people who seem most interesting to you, or share photos and files through Twitter. Register Now for LeWeb 2010 © 2010 Almost Savvy. That’s about it. What are your goals and how can I help you achieve them?

Directory 201

Directory Twitter Lijit Reputation 201

The Marketing Blog

MARCH 2, 2010

. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. Mashable Community’s Opinion Obviously the number of reactions cannot be directly translated to the likelihood of a user joining either of the two networks. Reply Aditya March 9, 2010 at 4:08 pm nice post.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Almost Savvy

NOVEMBER 23, 2009

During breaks, everyone leaves their brand-new Macs behind because, “Who’s going to take it? Earlier in the year I got up and spoke in front of a group of 40+ people about my blogging and job search, the the room was set up with wi-fi and there were plenty of laptops there then too. Everyone here already has one.&#

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. That only happens if they have a real, ongoing relationship with brands.&# “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Case Study Strategy Study 126

Almost Savvy

JULY 15, 2010

52 Responses to “Just Because We’re Social Networking “Friends&# Doesn’t Mean I’ll Go To 3rd Base With You&# Tweets that mention Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You | Almost Savvy -- Topsy.com says: July 15, 2010 at 4:43 pm [.] Hi, my name is Deb. That is all.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Think about individuals and brands that influence your thinking, decisions or actions.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. Have you seen examples of brands using social media well or others missing the mark? This strategy was definitely in play here.

Social Media 145

Social Media Lijit Reputation LinkedIn 145

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245