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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Other key findings: 27% reported social media was a core element of communications strategies.

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media. Social Technographics Today . It was the right tool at the right time.

Survey 148
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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. 04 January 2007. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. 4, 2007 â?? NEW YORK and LONDON â?? s intranet portal.

Survey 170
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Facebook vs Twitter (A Comparison)

The Marketing Blog

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Equally interesting is the result of a similar survey conducted on Pickfu.com. Although it is a paid survey, you might be interested to read some of the comments by the survey takers.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

However that is a pretty small minority, especially considering that from 2007-2011 many content sites (not just the ones in this group) saw nice gains in StumbleUpon traffic each year. If I backed this out a few more years you’d see nice gains overall gains from 2007-2010. Publisher Survey: Reddit Traffic Way Up, Digg Way Down.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

January 2007. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Month Archive.