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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. We focused on this almost entirely.

Marketing 199
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Amazon Get Serious About Book Publishing

Idaconcpts

However, Jeff Bezos and his team believe that the book publishing industry can still make money, but not by running business as usual. Getting Serious About Book Publishing. He retired in 2005 and founded his own literary agency, LJK Literary. Kirshbaum has been hard at work in signing up authors for Amazon Publishing.

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Does E-mail Marketing or Blogging Produce More Results

Small Business Mavericks

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work? We take a question from the crowd.

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Five Actionable Social Media Tips for Your Web Development Business

Webbiquity SMM

If you get a good review from your customer , make sure to publish it across all your channels, preferably with links leading back to the client’s website. David Gutierrez started his career as a web designer in 2005. 5. Use Social Proof. In 2012 he founded a creative design agency.

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. So I pulled out a deck I presented to the AMA Oklahoma Chapter in 2005 (!). 10 + 1 Blog Take Aways -- from 2005.