article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
article thumbnail

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

article thumbnail

What to Expect Post-Pandemic: Expect the Unexpected

The Realtime Report

Investors expecting to see a repeat of the 2008 financial crisis may have forgotten that the housing price bubble began to collapse in 2005. For example, one type of commercial property which did experience a significant wave of vacancies is gas stations. It took 2-3 years before things really hit rock bottom.

article thumbnail

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

article thumbnail

Four theories on the declining trust in Canadian social media

Dave Fleet

In fact, social media was the only one of the five media types we examined to experience a decline in trust. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Edelman Trust Barometer – Canadian Results from Edelman.