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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn launched in 2002 to help business professionals network and connect. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status.

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5 Reasons LinkedIn Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. Co-founder Reid Hoffman started LinkedIn from his living room in 2002, then launched in 2003. Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022.

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Social Media APIs Explained (In Simple Terms)

Hootsuite

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. 1 Social Media Tool Create. Everyone wins.

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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. What kinds of arguments did you make? Did it work?

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Great Value Created by Toyota in Tough Market with Social Media

Mindjumpers

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. Toyota’s long-time fan tracking study showed that NASCAR fans are heavily involved with social media. The challenge. The strategy.

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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.