Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. The CMO Survey ). The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

APRIL 14, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Any social media updates that we missed? Let us know in the comments below.

News 170

News Social Media Reddit Notification 170

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. Source: smscomparison.com.

Strategy 209

Strategy Marketing SMS Mobile 209

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 124

Team Questions Retail Marketing 124

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Social media offers a multi-functional and useful channel for communications. But how does social media fit in a business continuity plan? Customer service.

Social Media 75

Social Media How To Social Media Management Organization 75

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Social listening & social media.

Data 125

Data Survey How To Review 125

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 100

Team Questions Retail Marketing 100

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Matching consumer’s behavior on mobile can positively impact campaign results.

Advertising 121

Advertising Facebook CPM Committee 121

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

APRIL 4, 2014

Once again, Americans are not very comfortable with Facebook – over one-quarter of those surveyed think Facebook is most likely to violate their privacy. The Reason-Rupe national survey conducted live interviews with 1,003 Americans on mobile (503) and landline (500) phones from March 26-30, 2014. Google 12%.

Facebook 185

Facebook Privacy Statistics Survey 185

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Marketing Industry Instagram 111

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. of those purchases were made on a mobile device. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Chatbots are the newest team members.

Retail 104

Retail Trends Privacy FAQ 104

Socialmedia.biz

JUNE 23, 2018

Technology and the internet are supposed to be bringing us closer together and almost every social media site pushes that concept as a reason for using these free services. New studies indicate that people are feeling lonelier than ever before and social media may be the cause. Social Media May Be the Cause After All.

Social Media 67

Social Media Notification Study Skills 67

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Here are five examples of how brands transformed their brand strategy using NLP-driven insights from social listening data.

Process 111

Process Sentiment Analysis Applications 111

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

agora pulse

AUGUST 23, 2016

There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule. In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Like most social media managers, I’m super busy.

Social Media Management 60

Social Media Management Social Media Curation Feed 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 160

Social Media Flipboard Storify Reddit 160

Hootsuite

JUNE 9, 2022

And unlike traditional surveys, there’s no waiting for results. Or tap the create Tweet logo in the top right corner of the mobile app — just like you would for any Tweet. The same rule applies to social media. Twitter polls aren’t lengthy customer feedback surveys –– they’re short and sweet informal questions.

Engagement 145

Engagement Twitter HootSuite Survey 145

Hootsuite

AUGUST 2, 2022

This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Your customer journey shows those folks often using their mobile to order groceries early in the week. Social media customer service is extremely important. Send out surveys.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

DECEMBER 17, 2019

We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. According to one survey , “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”.

Brands 98

Brands Mobile Campaign Trends 98

Sprout Social

FEBRUARY 3, 2017

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max.

Social Media 40

Social Media Tourism Mobile Social Media Management 40

Social Media Strategies Summit

SEPTEMBER 25, 2019

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. According to a survey by Demandbase , only 26% of marketers feel they “understand” AI and only 10% are already using AI in their marketing. Structurely AI Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Social Media Strategies Summit

AUGUST 28, 2019

Because not everyone is able to visit the Magnolia Silos, the team felt that its e-commerce operation also needed the capacity to deliver the same experience. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. Source: Shopify. Starbucks Personalized Recommendations.

Examples 200

Examples Marketing Retail Automotive 200

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Then, they are continually rewarded as they watch project teams bring the idea to fruition.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209