The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Sprout Social
JUNE 3, 2024
It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially. But why is this important for marketers to understand?
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