Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

Social Media 160

Social Media Automotive Klout Flipboard 160

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. The Klout 50 ranks the most social CEOs in the USA by influence.

Wireless 292

Wireless Klout Module Directory 292

Laurel Papworth

JUNE 24, 2014

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. Traditional News. The Guardian Social Media section [link] OR [link]. News: https://news.google.com/news/search?pz=1&ned=us&hl=en&q=social+media

RSS 90

RSS Social Media Netvibes API 90

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

MARCH 31, 2011

Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. They WANT a resolution. They complain because they care! But not really.

Social Media 188

Social Media Klout Policies Forums 188

Bill Hartzer

MARCH 5, 2013

I have news for you: you’re not using your online social media influence as you should be. Make money on the internet by building up your social media influence. Build your own private social network by networking online with others. Well, it may not be because you’re not putting in the effort.

Influencer 146

Influencer Social Media Domain Name Klout 146

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 131

Klout Curation Social Media Analytics 131

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Part of this project is to figure out how we can collect social data on a profile/person level and estimate to what we can use this knowledge. Competitors to Klout are now seeing the light of day.

ROI 199

ROI Klout Data Influencer 199

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. Brand Awareness.

News 40

News Press Release URL Analytics 40

Adam Sherk

FEBRUARY 8, 2012

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. The pros and cons of Klout have been widely covered (and then some!) News Sites on Twitter: Who is Making the Most Impact? so there’s no need to go into that here.

Analytics 241

Analytics Tools Klout Twitter 241

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 75

Social Media How To Hashtag Publishing 75

Adam Sherk

APRIL 30, 2013

Klout and Kred. The value and methodology of services like Klout and Kred has been much debated and discussed, so I’ll leave you to your own opinion there. Klout’s search functionality also lets you find influencers on specific topics. CircleCount and FindPeopleonPlus are decent databases of Google+ users.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

FEBRUARY 3, 2011

Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. Who knows, but I like looking at sports and social media signals and the Super Bowl offers a good analogy for comparing teams. 4th Quarter: Klout. Will it predict the winner of Super Bowl XLV?

Klout 196

Klout Twitter Overview Sports 196

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. Klout is an influence monitor. TweetDeck and HootSuite are social media management tools. Google Reader.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Jeff Esposito

APRIL 29, 2013

Over the past few weeks social media has had a big issue in terms of its credibility. Call it what you will, but social media’s hubris is ego. Our society’s appetite for recognition and breaking news has fostered this culture. Who can you trust in social media? Who do you trust in social?

Social Media 49

Social Media Klout Issues Reddit 49

Kikolani

MARCH 18, 2013

As followers of those who are participating in your discussion start chiming in, you’ll have the chance to meet new people and grow your Twitter following. Increase your Klout. Kikolani – A community to discuss all things blog marketing related including content, search, and social media marketing.

Engagement 167

Engagement Twitter Klout How To 167

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Bare Feet Studios

APRIL 14, 2011

In the spirit of transparency and speed, I am posting the notes I made as moderator of the Social Media Influence Panel at the Social Media Seminar being hosted by Technology News Bytes with their nonprofit partner, Social Media Club Hawaii Chapter. Social Scoring will change your life.

Influencer 52

Influencer Conversation Social Media Klout 52

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Jeff Esposito

NOVEMBER 18, 2011

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. This article in the New York Times does some good reporting on the issue while bringing the voice of a subsect of bloggers to the public.

Klout 35

Klout Microsoft Social Networking Project 35

Ari Herzog

JULY 6, 2012

Social Media Marketing Across Global Cultures by Christian Arno. What Nike Teaches Us About Social Media by Brandon Yanofsky. Why Social Media Quality Beats Quantity by Marcus Sheridan. Why Social Media Quality Beats Quantity by Marcus Sheridan. Why Klout Matters by Tammi Kibler.

Blogger 151

Blogger Klout Proposal Mobile 151

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Convince & Convert

MAY 20, 2014

And the good news is, once you understand their specific needs and idiosyncrasies, it becomes easier to develop an effective content plan that truly reaches and influences this market. Social media posts should highlight an outcome so they have a particular takeaway to immediately hone in on. Mine social media for topics.

Engagement 147

Engagement Content Klout Groups 147

Kikolani

JUNE 1, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Even business owners promoting their products on social media can benefit from learning about. Social Media / Social Networking.

Mashup 115

Mashup Resources Klout RSS 115

Akamai Marketing

JUNE 28, 2009

The Weinermobile is big news for bloggers in the Aloha State and Oahu specifically as moms and Hawaii residents and tourists alike love to see it and write about it. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Mobile 124

Mobile Klout Policies Tourism 124

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. online social network. social media.

Klout 96

Klout Influencer Publishing Social Networking 96

Convince & Convert

JANUARY 28, 2014

Char-Broil stays engaged with their network by sending them grills to use, inviting bloggers to post on Char-Broil’s site (cross promotion), and keeping everyone updated with company news and exclusive information. They set target goals such as Klout score and traffic. Finding the Right Bloggers.

Blogger 154

Blogger Case Study Klout Influencer 154

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. What to learn from all of this.

Journal 175

Journal Compete Team Klout 175

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Danny WhatMough

OCTOBER 31, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Amazon comes top of Klout’s list of social brands. Want this in your inbox each week? Subscribe here. The 10 hours of walking in NYC video went viral. The Queen tweeted !

Microsoft 40

Microsoft Klout Twitter Campaign 40

Kikolani

JANUARY 3, 2013

If this doesn’t appeal to you, the good news is you can directly connect Socialbro to your Buffer account to ensure that with Buffer’s scheduling prowess and Socialbro’s accuracy your account will be tweeting only on the most optimal hours. 9 Social Media Tools Every Blogger Needs To Know About. Viral Lock.

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

FEBRUARY 17, 2012

The Cartographer : Jay suggests that agencies need to be able to guide companies on how to map a social media campaign , not only so that the company can interface with the external world but also so that everyone within the company is on board. Yes, that includes social media marketing. More recently, the Susan G.

Klout 116

Klout Reputation Proposal Consultant 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Firebelly

DECEMBER 4, 2011

Both Google and Bing now include various social sites content in their search results, are continuously monitoring social sites like Twitter and Facebook for breaking news or topics and are within an hour or less adjusting search results to ensure their users are finding the latest relevant content.

SEO 224

SEO Sample Samples Analytics 224

agora pulse

AUGUST 11, 2016

Media Outlets. Using the same concept as the Google search, except search only the Google News section. One is social influence sites, such as Klout.com. Klout gives a score based on all your social media activity and interaction to represent how influential you are on a 0-100 scale.

Influencer 60

Influencer Twitter Klout Analysis 60

Waxing UnLyrical

DECEMBER 4, 2010

Depending on the size of your network, it’s a similar story on Facebook, which also applies sophisticated, even mysterious, algorithms to determine whose updates show up more frequently in your news feed. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e.

Class 233

Class Campaign Klout Influencer 233