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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. But, on its own, that’s not enough to build a social media strategy around.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. Social media guidelines are no different. Associations have lots of policies and guidelines.

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Semantics: Social Media Policy, or Guidelines?

SocialFish

“Policy” is one of those words that people use in many different contexts – similar to the dichotomy of goals vs. objectives and strategy vs. tactics. Similarly, people often call an objective a goal and label something as a strategy when it is a tactic. But I digress; back to policies. But it is an important one.

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Book Review: The Social Media Strategist

Dave Fleet

Ultimately, if you’re working on social media within an organization and need a handbook as you get started, I can hardly recommend The Social Media Strategist more strongly.

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8 Things To Know About Social Media Compliance

Keyhole.co

You need a compliance strategy At best, failure to be compliant can make you appear red-faced in front of your customers. To avoid this, you need to implement a compliance strategy. Designing the right strategy can take time, as there are lots of factors to consider. Luckily, a compliance strategy can have a lot of advantages.