SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Which Industries are Present On Twitter?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Keyhole.co

MAY 9, 2024

Successful hashtag use requires relevance, a balance between broad and niche terms, and an understanding of what drives engagement within your industry. Industry-specific: Niche hashtags offer a direct path to your desired audience. Research: Stay on the pulse of your industry. That’s the purpose of this final group of hashtags.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. Why this surge?

Patterns 112

Patterns Sentiment Analysis Proposal 112

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Stay on top of industry trends Things are always changing in business.

Sentiment 90

Sentiment Metrics Analysis Trends 90

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Overall, this suggests that those discussing the longevity of the dropshipping model are optimistic, although some buyers and sellers have become wary of common grifts within the industry. .

Questions 112

Questions Sentiment Meme Trends 112

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. Competitor analysis: With industry-specific insights and competitor analysis, brands can fill in gaps in their products and services.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Koka Sexton

JANUARY 9, 2023

Analyzing competition and industry trends to better understand target market preferences. Define Target Audience: Identify what industry you are targeting. Leveraging customer feedback to understand customer sentiment. Collecting data through surveys and focus groups to better understand customer needs and preferences.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Two social listening services for industry intelligence. Let’s start by looking at services for industry intelligence. Sentiment research.

Sentiment 92

Sentiment Research Influencer Analysis 92

Sprout Social

JANUARY 3, 2022

Characteristics like age, interests, professional title or industry can help you better understand how to reach them. Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors.

Data 138

Data Social Media Sentiment Team 138

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: Facebook Groups. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Do you have employee resource groups (ERGs) dedicated to women in the workforce? With those numbers in mind, hitting the right notes for Women’s History Month is imperative.

Social Media 111

Social Media Team Groups Groups 111

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”

Resources 97

Resources Telecommunications Collaboration Project 97

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. Take a peek at a few business plan examples from your industry to help lead you down the right path. Divide them into groups with similar traits. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Industry and Brand Influencers. Do you want to improve brand sentiment? Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 86

Tools Sentiment How To Team 86

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing 62

Marketing Survey Skills How To 62

Social Media Strategies Summit

SEPTEMBER 14, 2023

Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. The 75+ person social team splits into smaller breakout groups via Zoom, giving individuals more chances for their pitches to be heard. How Are Brands Working With Creators?

Content 130

Content iPhone Sports Remix 130

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. Take a peek at a few business plan examples from your industry to help lead you down the right path. Divide them into groups with similar traits. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. They are effective managers. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Bill Hartzer

NOVEMBER 6, 2023

Additionally, a smaller but still significant group, comprising 11 percent of respondents, expressed doubts about entrepreneurship aligning with their personality or skillset. This sentiment emphasizes the importance of self-awareness and personal fit when considering entrepreneurship as a career path.

Influencer 97

Influencer Social Media Survey Construction 97

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

JUNE 11, 2024

It’s a key audience, but if they only created social content with traditional college students in mind, they’d miss the opportunity to engage other important groups, like parents and alumni. Create network-specific social media strategies Gettysburg College’s largest audience is their current student population.

Education 102

Education Social Media Strategy Collaboration 102

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups.

Trends 122

Trends Twitter How To Hashtag 122

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Result : brand sentiment, customer sentiment.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Sprout Social

JUNE 1, 2021

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. On social, brand share of voice measures how much your client is dominating the conversation in their industry. Brand sentiment.

Sentiment 83

Sentiment Proposal How To Metrics 83

Sprout Social

MARCH 20, 2020

Use the Message Search Filters feature in the right rail of your Topic dashboard to drill down into the conversation and understand how “coronavirus” or “COVID-19” is being talked about in the context of your brand, your industry or the adjacent topics that matter to your brand. Analyze sentiment. Filter by demographics.

Conversation 88

Conversation Features Sentiment Tumblr 88

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. But the average rate varies significantly by industry. First, make sure you’re comparing your rate to the average for your industry. Social proof. But what’s good for one brand might be bad for another.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Social Media 88

Social Media Focus Group Aggregator Research 88