Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups.

Trends 122

Trends Twitter How To Hashtag 122

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. But the average rate varies significantly by industry. First, make sure you’re comparing your rate to the average for your industry. Use the right hashtags. Social proof. Average Instagram rate.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Industry and Brand Influencers. Do you want to improve brand sentiment?

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

JANUARY 3, 2022

Characteristics like age, interests, professional title or industry can help you better understand how to reach them. Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors.

Data 138

Data Social Media Sentiment Team 138

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Two social listening services for industry intelligence. Let’s start by looking at services for industry intelligence. Sentiment research.

Sentiment 92

Sentiment Research Influencer Analysis 92

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 120

Trends Hashtag Meme Sports 120

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Brand mentions of both your handle and hashtag. What should you be listening for?

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Result : brand sentiment, customer sentiment.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring helps you with your brand perception and sentiment. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox.

Social Media 130

Social Media Strategy Brands Airlines 130

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. These insights enable you to craft a data-driven LinkedIn strategy, finely tuned to the nuances of your target audience and the competitive landscape of your industry. Track your LinkedIn analytics on Keyhole 3.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

OCTOBER 22, 2019

Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Leverage the right hashtags. The right hashtags can get you in front of the right audience. Your target audience should have interests relevant to your brand and/or industry. Use location tagging.

Instagram 91

Instagram How To Hashtag Influencer 91

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. One way is through brand advocacy.

Brands 121

Brands ROI UGC Authentication 121

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JANUARY 13, 2022

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Brand loyalists. Loyalists, advocates, or fans. View this post on Instagram. User-generated content tips.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities.

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Authentication Analysis Sentiment Tumblr 98

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

OCTOBER 8, 2020

Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Ideation can be ongoing or scheduled. Content ideation stage.

Content 142

Content Meeting Process Focus Group 142

Convince & Convert

AUGUST 31, 2015

Keeping abreast of breaking news and industry developments via Twitter is of vital importance to serious investors. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area.

Social Media 60

Social Media Sentiment Price Diagrams 60

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Ability to crowdsource. Promotes social change.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You may also need to monitor particular topics, which may have conversations around groups of different keywords. Sentiment Analysis. Social Analytics. Price: From $97 to $447 per month.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MARCH 23, 2023

Therefore, there are times when each good, service, or industry thrives the best on Twitter, which has been researched and the result compiled. Like hashtags , financial symbols that can work in search and exposure have also encouraged this growth. Instead, people in the entertainment industry prefer its counterpart, Instagram.

Twitter 52

Twitter Education Analytics Hashtag 52

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. LinkedIn analytics has a dedicated section called competitors, where you can add a list of key players from your industry and track their follower growth.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. LinkedIn analytics has a dedicated section called competitors, where you can add a list of key players from your industry and track their follower growth.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. These groups let you connect with people on an individual level. And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 17, 2019

These insights will help you narrow down on your target audience and group them into different personas based on what drives them. Keyword research also helps you identify what topics people are most interested in within your industry. 3: It helps you measure brand sentiment. 2: It can strengthen your content strategy.

Research 100

Research SEO How To CPC 100