3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

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6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

How to one-up your competition with social media industry analysis

Sprout Social

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. What is industry analysis, anyway? Social media manages to highlight the happenings of your industry in real-time without any sort of filter.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Using social media analytics brands can track the virality and use of these hashtags , and compare the evolution of these numbers with the sales of the product promoted in the influencer marketing campaign.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. Get alerts, find influencers, gauge sentiment, and filter out irrelevant sources.

Tools 207

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. General trends that apply to your industry. You measure what you have already achieved, and create a record of what is happening in your industry’s social space. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on.

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The Value of Social Listening in B2B Digital Marketing

Oktopost

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. But the average rate varies significantly by industry. First, make sure you’re comparing your rate to the average for your industry. When you compare to industry standards, always double-check that you’re using the same formula as your benchmark. Use the right hashtags. In regards to hashtags, be sure to follow Instagram best practices.

Why Investors Need to Use Social Media

Convince & Convert

Keeping abreast of breaking news and industry developments via Twitter is of vital importance to serious investors. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

About key topics in your industry? Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.

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How Do you Measure Brand Awareness on Social Media?

Keyhole.co

Share of Voice – The percentage of total mentions in an industry that mention your brand. Raw impression or reach numbers may not mean much to your company if you don’t know how you’re performing relative to your industry. Audience Sentiment – The emotional tone of posts about your brand. However, if you’re a B2B brand that does low-volume business in a niche industry, you may care more about share of voice or engagement.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. Sentiment towards Michael Kors across different parts of the United States.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Our new Competitive Analysis template makes it easy to compare SOV data, which is one of the most powerful social metrics you can use to gauge your brand’s competitive position and industry relevance.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Industry news and trends. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business. Industry news. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum. Last, but not least, keep an eye open for any updates relating to the industry.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP.

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You can also benchmark your social media performance against competitors from your industry. . You can detect posts that garnered the most number of likes, comments, shares, retweets, replies, and much more to help you discover the kind of posts/tweets that work in your industry. Did you know there are 3.5

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Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. Typically, Mother’s Day is all about flowers, sentimental messages and breakfast in bed, but Carhartt’s first national Mother’s Day ad, it goes against all those stereotypes. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

It’s a holistic look at what is being said out there in the world about you, but also about your industry and your competition. That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. Hashtags or marketing slogans can be on this search list, too.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can also integrate your blog and RSS feeds making it easy to post across channels while keeping in touch with the rest of your industry. It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag. Post by Adi Englander.

The Free Social Media Reporting Template for Marketers

Keyhole.co

Here you can summarize: Hashtag analytics : posts, users, engagement, reach, and impressions Brand mentions : Notable mentions, number of mentions, % of mentions responded to Sentiment analysis: positive vs. negative mentions.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

Tools 87

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Any @Twitter handles you have for your brand, and also your brand name in #hashtag format, like @BMW and #BMW counts. Branded and unbranded hashtags relevant to your brand. If your products contain multiple words you should monitor them as phrase, as well as in hashtag format.

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

Tools 98

5 social listening services you can offer your clients

Sprout Social

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Two social listening services for industry intelligence. Let’s start by looking at services for industry intelligence. There are three opportunities to sell social listening services for Industry Intelligence. However, they are extremely interested in working with micro influencers in their industry.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. Though you should always be aiming for a 100% engagement rate, the standards vary across each industry. But the key here is to be better than your industry average. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3%

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Leverage the right hashtags. The right hashtags can get you in front of the right audience. Your target audience should have interests relevant to your brand and/or industry. This also means that they would use or follow hashtags relevant to the industry. You can also look for the top hashtags in your industry using tools like RiteTag.

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Observe how people search for jobs in the industry. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude.

The 7 Ways Brands Use Social Listening

Convince & Convert

Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable. Industry and Brand Influencers.

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How to build a better business with B2B social listening

Sprout Social

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Call-out culture isn’t going anywhere, which is why B2B social listening is so important for maintaining a positive relationship with your customers and industry at large. These are the sort of valuable interactions that cement you as an industry player yourself.

B2B 76

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

What does a social media analyst do?

Unmetric

By leveraging social media analytics tools one can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence and much more. They also help you get content ideas that are most relevant and trending in your industry. Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. These days, influencer marketing is just about everywhere.

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Reputology analyzes customer sentiment to help have a better approach to brand reviews.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Where does the time go?

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

These types of posts are often those that are emotional, sentimental, or somehow provocative. Give your contest a boost in visibility with a mix of industry-relevant hashtags and contest-specific hashtags like #giveaway #holidaycontest and #instacontest. Everyone wants to get more Instagram comments. More engagement on your Instagram profile is almost always a good thing.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

To help answer these questions and more, we dove once more into Sprout Social’s Featured Listening Topic to better understand people’s behaviors and how certain industries continue to navigate this pandemic. We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. How three industries are responding to COVID-19.