6 Ways to Optimize Your Hashtags on Instagram


Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

6 Ways to Level-up Your Hashtags on Instagram


Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

How to one-up your competition with social media industry analysis

Sprout Social

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. What is industry analysis, anyway? Social media manages to highlight the happenings of your industry in real-time without any sort of filter.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 99

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 271

11 best social media listening tools


Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 115

Why Investors Need to Use Social Media

Convince & Convert

Keeping abreast of breaking news and industry developments via Twitter is of vital importance to serious investors. For example, before the first Hunger Games film was released, a number of investors picked up on the fact that related hashtags were trending due a growing interest in the books.

How to Manage Social Media for Business in Only 18 Minutes a Day


That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Industry news and trends. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

What does a social media analyst do?


By leveraging social media analytics tools one can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence and much more. They also help you get content ideas that are most relevant and trending in your industry.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Leverage the right hashtags. The right hashtags can get you in front of the right audience.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

About key topics in your industry? Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.

Tools 211

21 best social media analytics tools


Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

How Glossier Built a Cult Following on Social Media


The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. User sentiment analysis shows that the brand received more positive than negative vibes from Facebook user comments.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Branded and unbranded hashtags relevant to your brand.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers.

Top 10 Social Listening Tools


Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

Tools 94

10 best competitor benchmarking tools in 2019


Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people.

Tools 100

5 non-negotiable dashboards to track your social media success


It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can then organize your campaigns based on the different hashtags and view the stream on a single dashboard.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. Though you should always be aiming for a 100% engagement rate, the standards vary across each industry.

5 social listening services you can offer your clients

Sprout Social

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Two social listening services for industry intelligence. Let’s start by looking at services for industry intelligence. There are three opportunities to sell social listening services for Industry Intelligence. However, they are extremely interested in working with micro influencers in their industry.

The 7 Ways Brands Use Social Listening

Convince & Convert

Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Industry and Brand Influencers.

Brands 150

How to build a better business with B2B social listening

Sprout Social

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Call-out culture isn’t going anywhere, which is why B2B social listening is so important for maintaining a positive relationship with your customers and industry at large. These are the sort of valuable interactions that cement you as an industry player yourself.

B2B 86

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. This makes the use of emojis highly valuable in gaging brand or product sentiment.

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. In fact, the influencer marketing industry is set to grow to $10 billion by 2020. DOW – Dow Jones Industrial Average.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

These types of posts are often those that are emotional, sentimental, or somehow provocative. Give your contest a boost in visibility with a mix of industry-relevant hashtags and contest-specific hashtags like #giveaway #holidaycontest and #instacontest.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Top hashtags. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. If you are interested in learning more about audience insights for your industry, shoot us a message. Facebook recently made an exciting announcement for marketers.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

And influencer marketing works for almost all industries. There’s also much talk around regulating the influencer industry. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing.

How to conduct smarter social listening for consumer brands

Sprout Social

Most B2C industries are crowded with competition. Also, remember that your business is just a single voice in your industry’s conversation. Figure out where you stand in your industry. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. How do you keep your ear to the ground on industry conversations?

Inside the World of Dog Influencers


These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. We spoke with four petfluencers who have gained popularity in the space to get their inside perspective on the industry.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. Though you should always be aiming for a 100% engagement rate, the standards vary across each industry.

Why Tech Companies Must Be Careful About Change

Convince & Convert

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.”

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Where does the time go?

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession.

Issues 220

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. “Your brand is what other people say about you when you’re not in the room.”