Remove Hashtag Remove Industry Remove Mobile Remove Sentiment
article thumbnail

How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

Hashtag 52
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Twitter trending topics: How they work and how to use them

Sprout Social

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 128
article thumbnail

The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 102
article thumbnail

How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
article thumbnail

Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

There are many online platforms and mobile-toting people. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Competitor analysis: With industry-specific insights and competitor analysis, brands can fill in gaps in their products and services.