Social Media Strategies Summit

FEBRUARY 11, 2021

Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting. Record Your First Sample Episode. Welcome to the world of micro-casting. What is Micro-Casting?

Sample 147

Sample Samples Hosting Instagram 147

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

Feed 90

Feed Feedly News Facebook 90

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? The simplest way to drive engagement on social media is by directly asking for it.

Engagement 56

Engagement Social Media Brands UGC 56

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. These build a following quickly. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

The Realtime Report

AUGUST 9, 2020

Social Media Marketing. Social media marketing (or SMM) involves creating awareness and building relationships. Use social media platforms to do this. Here, you might give sample products to an influencer that they can showcase on their platform with links back to you. Content Marketing.

Types 155

Types Affiliate marketing Marketing Sample 155

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. This is excellent, as too often social media isn’t supported in three dimensions. Visit Feeding America for more information.

Case Study 122

Case Study Social Media Study Banking 122

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 79

Social Media How To Hashtag Instagram 79

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Keyhole.co

OCTOBER 27, 2022

Reach: How people’s feeds did your hashtag show up on? Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Wait: Give your hashtag some time so you don’t make conclusions on a small time sample.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 113

Analytics Sentiment Analysis Patterns 113

The Realtime Report

JUNE 6, 2014

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Email and search engines, once popular, remain as a last resort for content discovery.

Social Networking 181

Social Networking Tumblr Brands Content 181

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

Engagement 226

Engagement Sample Samples Upcoming 226

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. movies, songs, etc.)

Buy 143

Buy Brands Survey Apparel 143

Kikolani

NOVEMBER 3, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more! Social Media.

Analytics 105

Analytics Conversation Social Media Google 105

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Reputation Monitoring for Small Businesses – Keep track of any mentions of your name, brand, or business so you can respond accordingly when someone has something to say about you on social media. Social Media.

ROI 126

ROI Social Media Google iPad 126

Harp Interactive

OCTOBER 6, 2010

Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand.

Types 317

Types Facebook Notification Survey 317

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. Social Media. Writing Around the Web – Social Media ROI, Google+, and Local Search.

Analytics 113

Analytics SEO Social Media Google 113

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Kikolani

MARCH 17, 2015

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Products 60

Products Social Media HootSuite Tweetdeck 60

The Realtime Report

AUGUST 29, 2012

” The report lays out the method behind Ben & Jerry’s engagement with audiences across its social media platforms, leading with more than 4 million fans on Facebook. The brand’s secret for getting so social? .’ It is something they fully embrace and reap many benefits from.” A key ingredient?

Sample 180

Sample Samples Case Study Hotels 180

Hootsuite

SEPTEMBER 27, 2023

YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. Source: YouTube Help YouTube adds together all the revenue from ads shown between videos in the Shorts feed. Stay ahead of the social media game with Hootsuite.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Buffer Social

APRIL 25, 2017

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. We’ll go through the factors that could influence the ranking of your content on your followers’ feed and explain why the Instagram algorithm is actually great for marketers.

Instagram 111

Instagram Feed Feedly Posterous 111

Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . 3 Host Contests and Offer Discounts.

Instagram 98

Instagram Tips Discount UGC 98

Hootsuite

MARCH 16, 2020

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . The exception is the first: In-Feed Video ads. TikTok account setup.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

Waxing UnLyrical

JUNE 22, 2016

Yet with social media platforms, oftentimes messaging is controlled by the user. It’s kind of like the social media version of the “telephone” game: the recipient gets a clearer message fewer iterations from the sender. What is distributed content and why should you know about it? Begin publishing.

Content 128

Content Apple Drupal WordPress 128

Proactive Report

SEPTEMBER 15, 2010

Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting. SMR (social media releases). by using share widgets, offering short pre-made tweet samples w/short URLs, etc. Social media ia a moving target.

Social News 67

Social News News Social Media Widget 67

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Techipedia: Tamar Weinberg

JANUARY 31, 2011

If you want know about tools and reviews of the newest social networks, it’s all there. Want a sampling of the email you’ll get? Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Exhaustive, right?

Marketing 173

Marketing Sample Samples Newsletter 173

agora pulse

MARCH 1, 2018

It’s such a simple way to ensure that your feeds keep ticking over even when you don’t have time to post. If you manage multiple social networks, this will be such a timesaver. .’ I recommend downloading a sample file for bulk scheduling. When Agorapulse introduced bulk scheduling, I did a little dance.

Sample 107

Sample Samples Energy Publishing 107

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. When we take to Google or social media, we already have questions in our head (think “How do I do __?” ”) and such headlines feed into our curiosity. Think about it.

Content 139

Content Case Study Sample Samples 139

Sprout Social

JANUARY 12, 2023

Make sure you have a sampling of different levels throughout the organization (i.e., How to communicate your brand values to customers through social media. Connecting with your audience on social is a must for modern brands. The steps below outline how the team formulated our current set of values. Establish your team.

Brands 129

Brands How To Authentication Exercises 129

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. For example, Sprout Social identifies conversations and key terms illustrating how your audience feels about you. Avoid and prevent social media crises before they take off Monitoring involves a lot of sifting through noise.

Reputation 96

Reputation Sentiment Analysis Notification 96