Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. Creative social media post ideas for all the major platforms.

Examples 145

Examples Social Media Brands Content 145

Hootsuite

JULY 19, 2023

Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. What are social media recruiting tools? You got this!

Social Media 75

Social Media Tools HootSuite Hashtag 75

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 94

Education Social Media Tips HootSuite 94

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Social Media Strategies Summit

FEBRUARY 11, 2021

Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting. If you’re familiar with podcasting, you know how saturated the market is already.

Sample 147

Sample Samples Hosting Instagram 147

Later

SEPTEMBER 18, 2020

If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts. In this blog post, we’re sharing 25 social media content ideas to help level up your strategy. 25 Social Media Content Ideas to Level Up Your Strategy.

Social Media 97

Social Media Strategy Content UGC 97

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 137

Examples Campaign Tips UGC 137

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. These build a following quickly. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Kikolani

SEPTEMBER 19, 2017

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Products 115

Products Social Media Tweetdeck HootSuite 115

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

Feed 90

Feed Feedly News Facebook 90

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? The simplest way to drive engagement on social media is by directly asking for it.

Engagement 56

Engagement Social Media Brands UGC 56

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 178

Social Media B2B Exercises Hubspot 178

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Amazing, isn’t it?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 119

Marketing How To Software Team 119

Hootsuite

APRIL 20, 2021

Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. Well, the hunch of many a social media manager is that pictures of people perform better than those without. …and social science seems to agree. Sorry, landscape photogs.).

Instagram 140

Instagram Astroturfing HootSuite Sample 140

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. This is excellent, as too often social media isn’t supported in three dimensions. Visit Feeding America for more information.

Case Study 122

Case Study Social Media Study Banking 122

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. Follower counts matter. followers.

Social Media 79

Social Media How To Hashtag Instagram 79

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In addition, beyond the general high quality and evergreen posts on Internet Marketing, I’m including a segment of new trends and data that may help you improve your current efforts right away. Didn’t think so. Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. These posts are all about sparking conversation — a task that is easier said than done, especially with LinkedIn feeds getting more crowded by the year. – Iain Beable, Social Media Strategist.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. According to our data, 65% of participants have already made purchases directly through social media.

Buy 140

Buy Brands Survey Apparel 140

Buffer Social

APRIL 25, 2017

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. We’ll go through the factors that could influence the ranking of your content on your followers’ feed and explain why the Instagram algorithm is actually great for marketers.

Instagram 111

Instagram Feed Feedly Posterous 111

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

Engagement 226

Engagement Sample Samples Upcoming 226

Kikolani

AUGUST 30, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. But they’re powerful tools that marketers have used for decades. Social Media / Social Networking. The Resources Mashup. This Week on Kikolani.

Marketing 136

Marketing SEO Mashup Training 136

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Hootsuite

MARCH 18, 2021

To run this informal experiment, Hootsuite’s social media team carried out its Instagram strategy as planned, which includes posting Reels, single-image and carousel posts , and IGTV videos. In every case, our Reels were published to the Reels tab and feed. All Reels published to the feed. Methodology Overview.

Engagement 137

Engagement Instagram HootSuite Hashtag 137

Kikolani

MAY 20, 2017

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Products 68

Products Social Media HootSuite Tweetdeck 68

The Realtime Report

JUNE 6, 2014

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Email and search engines, once popular, remain as a last resort for content discovery.

Social Networking 181

Social Networking Tumblr Brands Content 181

Kikolani

NOVEMBER 3, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more! Social Media.

Analytics 105

Analytics Conversation Social Media Google 105

Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. So, understanding the basics, or in this case, the difference between reach and impressions is a good starting point towards assessing your campaign success and optimizing your social media strategy.

Metrics 105

Metrics Analytics Instagram Social Media 105

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Hootsuite

MAY 18, 2021

I know this because I asked Brayden Cohen, who is on Hootsuite’s social marketing team and manages the @hootsuite Instagram account. This seems in line with other social media experts’ perception of a “long” caption, so I made sure all of mine were between 90 and 130 words. Which is… longer captions! Methodology.

Engagement 142

Engagement Instagram HootSuite Apple 142