Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Mindjumpers

JUNE 12, 2013

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Similar Posts: Facebook Is Global, But Social Is Local.

Report 244

Report Nielsen Overview Compete 244

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Firebelly

DECEMBER 4, 2012

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. Commentable.

Video 100

Video Content Nielsen Marketing 100

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. The younger generation, however, doesn’t mind trading those soaps for their own Facebook drama during the time those soaps are being watched by Mom and Dad and Grandma.

Nielsen 122

Nielsen Facebook Trends Social Media 122

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Research 134

Research Nielsen Twitter Loyalty 134

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. So what can I as a marketer or CEO get from reading the book? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. I recently changed mine to promote an upcoming Facebook webinar.

Engagement 131

Engagement Tips Facebook Nielsen 131

Stay N' Alive

MAY 11, 2017

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Main social media channel: Facebook (33%), Instagram (22%), Snapchat (15.8%). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Mindjumpers

AUGUST 31, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Leave a Reply Click here to cancel reply.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172

Facebook Study Small Business Nielsen 172

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Webbiquity SMM

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Nielsen BuzzMetrics. Share this on Facebook. Several pricing options are available, most under $500 per month. Subscribe to the comments for this post?

SM2 202

SM2 Vocus Alterian Radian6 202

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. An impression on Twitter is not determined by the same methodology as on Facebook.

Nielsen 120

Nielsen Content Comparison CPM 120

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 103

Examples Template Templates How To 103

The Social Media Incubator

JUNE 22, 2011

When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#. Consider these social media stats: In the US, there are now over 149M active Facebook users. Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen.

Social Media 191

Social Media Nielsen Study Activities 191

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. Traditional web-based social networks in China are in many ways copies of Facebook. In the case of Renren, it’s a shameless copy of Facebook, even down to the main colors used. Fragmentation.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Twist Image

MARCH 20, 2013

Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. marketing charts. But I no longer have the same habit that I used to have.

Nielsen 111

Nielsen Content RSS Newsletter 111

Twist Image

SEPTEMBER 11, 2014

Have you noticed how on Facebook , some videos in your newsfeed start on their own now? For some, this is very upsetting and disruptive to the Facebook experience. Facebook is capturing consumer''s attention, and this is a peek into just how powerful online video''s growth continues to mature. Everyone is talking about video.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Social Email Marketing

SEPTEMBER 30, 2010

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Stay N' Alive

SEPTEMBER 3, 2013

I am often asked, "will Facebook ever go the way of MySpace?" The truth is Facebook has been very good, like it or not, at not looking at current users'' needs, but instead anticipating the needs of future users, therefore fixing the Innovator''s Dilemma and ensuring their survival. This is when Facebook should feel threatened.

News 97

News Facebook Compete Nielsen 97

Ignite Social Media

APRIL 17, 2017

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. Facebook Adds More Video Metrics. Facebook announced five new video metrics in page insights. In efforts to help marketers measure video viewability and verify audiences, Twitter announced new and expanded partnerships this week.

Metrics 84

Metrics Instagram Video comScore 84