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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 103
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Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. From this list, I go about 250 results down and start looking for odd patterns.

Tips 244
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Platform 224
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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. Reaching the Rural . 95 per cent of these users are ‘mobile-also’ users.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Many marketers know how effective paid social media can be in boosting the reach and impact of your social posts.

Data 124
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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

While social media is a great way to build a brand’s reputation, it can also be a powerful driver of demand. Social media activity data is a vast source of real time customer intelligence. By using social media in a targeted way, you can bring the right audience into your marketing funnel. Discovering Potential Buyers.

B2B 91