Trending Sources

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission? With data.

Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

The social network Wednesday introduced updates to recommendations , local events and call-to-action buttons on pages for local businesses. Facebook’s events bookmark was also revamped to enable users to browse event recommendations by popularity with friends or past connections with similar events, and the social network said the new events dashboard will begin rolling out in the U.S. “in

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start. How has your social data been implemented elsewhere in Microsoft?

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Microsoft Fails to Renew Engyro Domain Name

Bill Hartzer

Microsoft failed to renew the domain name recently when it came up for renewal. Engyro was a company that Microsoft acquired in 2007 , was based in Cincinnati, and made the Product Connector Suite which helped enterprises with event sharing and synchronization between Microsoft Operations Manager (MOM) and other management tools.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London Monday. Facebook vice president for Europe, the Middle East and Africa Nicola Mendelsohn said at the event, as reported by Katie Collins of CNET : We already use tech to make our personal lives easier. Norway. France.

Virtually There With Virtual Reality For Brands

Twist Image

Currently devices like Google Glass or Microsoft 's just-released Hololens act as a piece of hardware that provide a lens on top of what we typically see. Watch - as the next week unfolds - just how many brands will debut some kind of augmented/virtual play at the famed SXSW event. . microsoft. microsoft hololens. It's kind of a buzzwordy thing to say, but it is a fact.

The End Of The Smartphone

Twist Image

Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? Many won't even begin to think about this because they believe the event horizon is too far off in the distance. microsoft. What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? amazon.

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5 Things You Should Know About the LIFT 2016 Speakers

Simply Measured

Communications Manager, Global Campaigns at Microsoft, will focus on increasing conversions and sales from mobile social ads. Among other get-to-know you events and cocktail hours, we will be hosting a closing party for all speakers, panelists, and attendees… …and it’s on a rooftop. Company News News & Events Social MediaAnd I get to go for free!

Top B2B Instagram Feeds You Should Follow Today

Visually SM

A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. Microsoft. How they use Instagram: Microsoft is a relative newcomer to the Instagram scene, having recently launched their account in November, 2014 to “reinvent productivity.” Riley Elliott aka @rileysharks isn’t just one of the world’s most outspoken shark advocates. DoMore. Join us:

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Photographs, Digital Rights & Social Media Events

Geoff Livingston

I had the pleasure of being one of the guest models at last week’s Geek to Chic fundraising event. The next morning event photographer Moshe Zusman tagged me on Facebook with a great watermarked photo from my spin down the catwalk. The photographer decided not to invoice Mark’s company Microsoft for the effort, making himself a guest and not a contracted employee.

Copying Apple

Twist Image

The Microsoft store. I have no issue or bone to pick with Microsoft. When I first came across a Microsoft store, I literally, looked at my watch to see if it was April Fool's Day. From the wood paneling and white walls to the merchandising and how the staff is dressed, it was clear to me that Microsoft wanted to feel like Apple. Kudos for Microsoft. What shocked me was how much the event looked and felt like an Apple event. microsoft. microsoft store. It's like an itch that you just can't scratch. It's not overt. It's not obvious.

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Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press

Stay N' Alive

I actually normally attend as a developer when I go to these events, because I have full access to what the developers are seeing (I often pay my own way, as well, although as disclosure that is also comp'd at times). I noticed some very interesting things this time though, at my very first Microsoft conference. Most of these "surfaces" are running OS X. I was surrounded by Macs!

From Atoms To Bits To Atoms

Twist Image

Manufacturing from your desktop may sound as crazy as Microsoft co-founder Bill Gates did when he said close to forty years ago that a computer would be on every desk. The event, created by Make Magazine (published by O'Reilly Media ) , now hosts Mini Maker Fairs all over the world (including Canada). microsoft. Something amazing happened this past Sunday. A spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. It's manufacturing.

BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing

Bill Hartzer

On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. Whether that means that you’re at Microsoft, or maybe even Google, I’m sure you’ll have a very active role in the Search Marketing community. Facebook Shows Breaking News in Newsfeed 2 Days After Event Occurs Thanks, Facebook. Thanks a lot.

Book Title Revealed: Marketing in the Round

Geoff Livingston

When the book will be released next May, it will have been nine years since Robert Scoble began his tenure at Microsoft as a video blogger. Further, dovetailing tactics is a signature, usually seen with an event, but there are other components. But many overlook the significant PR, advertising, event marketing, guerilla tactics, and more that went into that recipe.

Engaging the Right Audience on LinkedIn

Adam Cohen

Status updates about events can target the local city or region where the events are hosted. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft. (Cross posted on the Fleishman-Hillard DNA blog ). Engagement to the Next Level. The new functions are “Targeted Updates” and “Follower Statistics.”

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. Bing also connects customers and partners at events around the world to deliver unique insights. This post brought to you by Bing Network. Bing is Social.

3 Creative Ways to Use Twitter Polls

Simply Measured

Contribute to Conversation Surrounding Live Events. Instead of broadcasting your brand’s take on an event, use Twitter Polls and the event to collect data and sentiment from your audience. For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! pH5a8q9Ujz We hear you.

Top 5 Social Media Fails of 2012

Shift Digital

The National Rifle Association (NRA) posted a tweet in favor of guns as the mass shooting event was unfolding in Aurora, Colorado. In defense of the NRA, the tweet was scheduled using Hootsuite but it still came across as insensitive during that horrific event. When tragic events or national disasters occur, look through your scheduled tweets so you don’t look like a jerk.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

MICROSOFT EXAMPLE. Here is the Office Showcase Page , which is an off-shoot of the Microsoft Company Page. As I’ve highlighted above on the left, Microsoft has set up this Office Showcase Page to feature Office 365. In this case, the other Microsoft Showcase Page is Microsoft Dynamics. Read on as I discuss how this has great utility for law firms.

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

From the release of Moments, where Snapchat wanted to become your new camera roll to the launch of their first physical product, Spectacles, 2016 has been eventful for Snapchat and its parent company Snap Inc. Microsoft acquires LinkedIn. LinkedIn was acquired by Microsoft for $26.2 What does the future look like for social media? Ready to jump in? 15 trends to watch out for.

What Is Influencer Marketing?

Simply Measured

As Ron Schott, Senior Communications Manager at Microsoft, put it here, “It’s a question of mass reach versus mass impact. Alyson Charles x Sasha Nelson x Doing Living Group x W Hotels: This personality, yoga teacher, agency, and hotel teamed up for an influencer-full event that all parties publicized on their respective social channels. Why You Should Consider It. partner.

The role of social media in managing projects for brands

Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. A product of Microsoft, Yammer is a social network for employees, assigned a project. Post by Adi Englander. B rands believe social channels are only to create engagement. Alternative B2B channels. Source. Source.

Top Association Social Media Jobs This Week – February 9


They should also have at least 3 years’ experience managing association volunteers, preferably in a chapter position, proficient at learning new technology and strong experience with Microsoft Office Suite. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! Director of Content Marketing , TechSoup – Help us change the world! photo credit ).

Seven Ways to Present a 360 Degree View of Your Brand

Spin Sucks

Social media and content marketing offer a wide range of media formats beyond text including photographs, videos, audio, presentations, and real life events. These attention-grabbing symbols must be carefully considered especially in photographs, videos, and live events that may appear on social media and other online locations. Do you have an audio logo like Microsoft Windows ?

M-Publishing – a must attend event for publishers…

The Way of the Web

→ M-Publishing – a must attend event for publishers… April 21st, 2010 · View Comments Most media companies are either publishing mobile applications or looking to increase their activity on mobile handsets – so where can you get some insight into the best ways to get mobile successfully? Not sure how to monetise your eyeballs?

Top 10 Image Trends for Powerful Visuals that Stand Out

Socially Sorted

Real people in the right place at the right time, capturing moments, events, milestones. Carry your camera or phone with you to capture events – whether they are related to your business or to local events or related interests for your audience. . It’s not just the traditional media capturing the world’s events. Drone Image by Shutterstock. Be prepared.

Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The public debate, which will be streamed live via an interactive Webcast, is part of a daylong event to celebrate the launch of the Tetherless World Constellation at Rensselaer — a new academic center devoted to the emerging field of Web Science. Schedule of Events. The most popular questions will drive the discussion at the June 11 debate. 2:30 p.m.

Seven Ways to Change the Perception of PR

Spin Sucks

Provide charity for its own sake, not to get something out of it, or in a one-for-one swap for PR; a mistake Microsoft made during the Japan quake event. Today’s guest post is written by Glenn Ferrell. some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the whole PR profession really needs to get a grip …”. You get the picture.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night


A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? Check out the other social media interviews in our Spotlight Series, including NASA, Microsoft, United Nations, Pizza Express, and many more.

Is Jeremy Epstein The Yoda Of Community Marketing?


He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing. Be it on FB, LinkedIn, Twitter, my blog, an in-person event, a newsletter, etc. What Henry Ford, Espresso, And Community Have In Common. Would you stop innovating?

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

‘Eat your own dog food’ Who: Paul Maritz of Microsoft. The first recorded usage was in 1988, when Microsoft executive Paul Maritz e-mailed a colleague, “We are going to have to eat our own dogfood and test the product ourselves.” Honour and recognition in event of success.” We’re always building on the legacy and lessons of those who have come before us.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night


A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? Check out the other social media interviews in our Spotlight Series, including NASA, Microsoft, United Nations, Pizza Express, and many more.

34 People I Want To Meet at ClickZ Live Toronto 2014

Bill Hartzer

Andrew Yang – Search Evangelist, Microsoft Canada. Search Engine Marketing Events This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Mark Silver – Head of Digital, The Sports Network.

Facebook Live Will Dominate Video Streaming

The Social Media Hat

Tumblr and YouTube integrated live streaming options, and even Microsoft may be getting into the game now that they've purchased LinkedIn and could marry it with their previous acquisition, Skype. Post date: Tuesday, June 28, 2016 - 7:00am Tags: Facebook Facebook Live Live Video Live Streaming Meerkat Blab Periscope YouTube LinkedIn Skype Microsoft That's it, man. Game over, man.

Meet Team Sprout: Arnita, Senior Product Manager

Sprout Social

As a college student, I did two internships on the product team at Microsoft. Do you have a favorite Sprout event? My favorite events are our squad outings. As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. Name: Arnita Hayden. Department: Product. Essence.

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The State of Influencer Theory Infographic

Geoff Livingston

Examples: Egyptian Revolution, Tumblr – Digg Events. The Magic Middle (2006) by David Sifry : The middle tier of content creators and voices break stories and discussing that trickle up into widespread contagious events. Examples: @BPGlobalPR, Robert Scoble at Microsoft – Channel 8. The infographic fits on one screen view. Examples: Old Spice Guy, Dell Listens.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

But when these events occur, they show the power of social media when harnessed by the people. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But these are few and far between; exceptions as opposed to the rule.

Four Useful Dropbox iPhone Apps


The article makes a terrific point in that people feel more secure saving their most cherished data with a company like Dropbox that isn’t as pervasive as behemoths Google, Microsoft or Apple. With this latest version you can hide events from your Cue. Dropbox is BIG. It’s a cogent statement, acknowledging the massive success achieved by this SF Bay area digital titan of file storage.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

Thanks to all of these events and more, the social sphere hasn’t been any different. Similar to Microsoft’s How old do I look? While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Sorry, not sorry.) ShareYourEars. LowesFixInSix. The best part about these?