Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

Education 102

Education Social Media Strategy Collaboration 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 95

Influencer Brands Collaboration Authentication 95

Ignite Social Media

AUGUST 10, 2016

Mobile Game Ever according to Survey Monkey. Image Source: Survey Monkey. As with any craze we marketers are always left wondering, how can we get in on the action? However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Offer Rewards.

Eventful 60

Eventful Engagement How To GPS 60

Koka Sexton

FEBRUARY 16, 2023

10 examples of email marketing tracks to keep leads engaged Welcome email: This is the first email that a potential client receives after opting in to receive emails from your business. Invitations to events or webinars: If your business is hosting an event or webinar, you can use email marketing to invite potential clients to attend.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

agora pulse

APRIL 30, 2020

For a few months, we members of Agorapulse’s Marketing team had a week in April circled on our calendars for our in-person work retreat. From In-Person Event to Online Retreat. ” What made you decide to go with the hours-in-the-morning format rather than an all-day event? And it proved to be a smart decision.

Marketing 114

Marketing How To Survey Team 114

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 120

Discount Marketing How To B2B 120

Ignite Social Media

APRIL 30, 2020

In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy.

Facebook 143

Facebook Video Small Business Applications 143

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Be sure to post event updates and ask followers to join in.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. They need to be aligned to the broader marketing efforts and org-wide business goals. Why use Google Analytics for social media measurement?

Analytics 134

Analytics Report Social Media Google 134

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. What topics are they covering?

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022.

Conversation 88

Conversation Video Tips Embedding 88

Absolute PA

APRIL 11, 2014

That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. ( And, they mostly use tools that you’re probably already using to market your business on the internet. Host free Q&A tele or webinars.

Tools 94

Tools Survey Marketing How To 94

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. What are webinars?

B2B 98

B2B Platform Price Software 98

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Data 117

Data Survey How To Review 117

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Brands 100

Brands Loyalty Survey Newsletter 100

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them.

Examples 104

Examples Brands Sentiment Reputation 104

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. Marketers have more opportunities than ever to create and share live video, but this means that we have to get savvier in our approach in order to keep achieving a positive return on investment. Source: Social Media Examiner.

Video 139

Video Upcoming Instagram Metrics 139

agora pulse

FEBRUARY 13, 2020

Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Create categorized Highlights to share your best content with others, like special events, seasonal content, UGC, or shoppable products. Here’s how: .

Instagram 125

Instagram UGC Chemicals Fashion 125

Sprout Social

AUGUST 31, 2020

With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences.

Conference 122

Conference Hosting Eventful Tips 122

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Koka Sexton

JUNE 18, 2023

Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have. You can either host the webinar or seminar live, or you can record it and make it available on demand.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Social commerce.

YouTube 133

YouTube Trends Strategy Content 133

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! FOUND the ROI of Social Media for B2B Marketers! Finding intent to purchase.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

NOVEMBER 29, 2022

Anyone who’s ever hosted a holiday gathering knows that even a little party can result in a lot of garbage. This work comes as a direct result of a Bumble-commissioned survey distributed in 2018 which found that one in three women have received unwanted, inappropriate photographs while using the Bumble app. misfitsmarket.

Examples 93

Examples CSR Airlines Collaboration 93

Digimind

JULY 22, 2021

The event was hosted by Michael Durwin , Director of Social Intelligence & Communities. On June 24th, Digimind & ICON teamed up to bring a much-needed discussion on “Reinventing Healthcare Research With Social Intelligence” to attendees during an Expert Webinar session.

Research 71

Research Conversation Hosting Eventful 71

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139

UGC Hashtag How To Meme 139

Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Ask conference organizers and other organizations you speak in front of to put your website address in your bio on their marketing collateral. online vs. offline).

Activities 70

Activities SEO Newsletter Survey 70

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? Engage with your audience Maintain regular communication with your audience through emails and social media marketing. Update customers on upcoming events, product launches, or exclusive sales.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 124

Facebook Hosting URL Survey 124

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together.

Google 100

Google Web 2.0 Startup Survey 100