Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

APRIL 29, 2020

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. But not all.

Template 145

Template Templates Social Media Tools 145

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 122

Review Brands How To Analysis 122

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry.

Twitter 98

Twitter Tourism Travel Education 98

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Workflow & Digital Asset Management.

Social Media Management 115

Social Media Management Social Media Platform Review 115

Sprout Social

JUNE 27, 2022

Published on Categories. Published on. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. more engaging than long-form video. Keeping up with these social trends isn’t just a B2C priority.

B2B 131

B2B Brands Marketing How To 131

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. Brand affinity.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sprout Social

MAY 11, 2020

Perhaps that’s because over 50% of people rely on social as a news source. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Doing so means paying keen attention to seemingly small details of your profile and social bios. Lines are open.

Journal 119

Journal Social Media How To Hashtag 119

Hootsuite

FEBRUARY 4, 2020

A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales. Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. Instagram general demographics. 30,000-$74,999: 39%.

Instagram 145

Instagram Social Media Marketing Survey 145

Convince & Convert

FEBRUARY 29, 2012

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. Penney, Nordstrom and Gamestop.

Retail 124

Retail API News Startup 124

Twist Image

MARCH 15, 2011

Gift cards are big business these days and many retailers are getting in on the action. Facebook will reach almost nine in ten social network users and 57.1 The arrival of Social Commerce. For the past few years, many media pundits (including me) have lauded the arrival of Social Commerce. What the Facebook?

Facebook 111

Facebook Retail Buy Analytics 111

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. Getting the vibe right means your audience engages and becomes vocal advocates for your brand.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with.

Findability 201

Findability Domain Name Policies Social CRM 201

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. Offerpal Media delivers the highest Revenue Per User for online games and social networks. — Data cleansing (cleaning up data). — Transcribing (like transcribing a video).

Virtual World 104

Virtual World Survey Retail Technorati 104

Kikolani

MARCH 22, 2013

How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. Social Media / Social Networking. This Week on Kikolani. Blogging / Content. Share Your Best Blog Posts.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans?

Social Media 160

Social Media Automotive Klout Flipboard 160

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! So before you get started, it’s a good idea to sit down and define your social media marketing goals.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Social Babies. Social Karma. Koch Communications. The High Road Agency.

Automotive 67

Automotive Reputation Social Media Management Retail 67

Sprout Social

JUNE 16, 2020

For example, a local outlet of a nationwide retail chain could have a gray checkmark. This means regularly publishing highly informative and engaging posts instead of sticking to the minimum requirement of one post, for instance. But Facebook made an update that removed the gray verification badge in October 2019.

Badge 108

Badge Facebook How To Applications 108

Twist Image

JANUARY 31, 2012

With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. Vancouver Sun - not yet published. Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. engagement.

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Get creative!

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Sprout Social

OCTOBER 18, 2018

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. When it comes to social media policy examples, Walmart has a comprehensive set of guidelines.

Policies 111

Policies Social Media Guidelines Privacy 111

Diva Marketing Blog

JULY 21, 2011

Part 2 of my interview with Alex Brown explores how he incorporated social media to create awareness for his book, the Barbao community, horse slaughter and Laminitis the disease that killed Barbaro. Part 1 tells the back-story of why Alex wrote the book and how he created an engaged community of thousands.) . content creation.

Class 93

Class Retail Communities Review 93

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged.

List 156

List Twitter Brands Microsoft 156

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. It’s also a chance to engage with customers and show your brand’s human side.

Strategy 100

Strategy Brands Facebook How To 100

Buffer Social

OCTOBER 6, 2019

On no other social network can you get this type of supplemental information about the posts themselves. Turn Stories into real-time events (and amplify engagement). New York University has a very engaged following on Instagram. This makes NASA’s use of Stories quite the native strategy. LOFT ( @loft ).

Instagram 69

Instagram Influencer Brands Upcoming 69

Razor Social

MARCH 30, 2016

Note: We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Talkwalker [Alerts are Free].

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 102

LinkedIn Tourism Travel Education 102

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. Weekday very early mornings and mid-mornings still show more consistent engagement and have become much more opportune times for brands to get eyes on their content. Consumer goods social media resources. What does this mean?

Tourism 107

Tourism Facebook Travel Education 107

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. So, if you’re not creating shoppable content on social media platforms, we’re here to tell you that you should be. Want to learn more about your audience insights and performance on social media? Check out Hootsuite.

HootSuite 115

HootSuite Content How To Retail 115

Buffer Social

AUGUST 29, 2016

On no other social network can you get this type of supplemental information about the posts themselves. Turn Stories into real-time events (and amplify engagement). If you publish lots of content regularly like a news or media agency, summarize your articles with a headline and a tagline or sentence. LOFT ( @loft ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 129

Campaign Social Media Collaboration Apple 129

Hootsuite

JULY 8, 2020

Compile data on your existing customers and social media audience. Who most wants to engage with you on social media? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you?

Template 145

Template Templates Social Media How To 145