December, 2021

Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Social Media Today

What's coming next for IG? More TikTok

Defining Your Personal Mission Statement

Janet Fouts

Each of us has our own unique values, purpose, and desired direction, but often exactly what they are can be elusive.

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Unique NFT Auction Launch: Buyers Will Become Digital Art Co-Authors

The Realtime Report

Unique NFT Auction Launch: Buyers Will Become Digital Art Co-Authors. The Art Value initiative, a perennial art project, exploring the concept of ‘numbers as art’, has started selling NFTs (non-fungible tokens) via a unique-concept auction, where the highest bid becomes the content of the token.

“Ted Lasso” Lessons — “BELIEVE” In Your Social Media Strategy

Ignite Social Media

This year was huge for the Apple TV+ show Ted Lasso , which dropped a successful second season over the summer, pulled in seven Emmys, including the Emmy for Outstanding Comedy Series, and just released a surprise holiday stop-motion short called “ The Missing Christmas Mustache.”.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A look back at 2021

Audiense

What another amazing year?! If I were to rate it, I would give it a 9.5. Audience Intelligence

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Facebook Announces New Comment Moderation and Support Features, including Live Chat for Some Account Issues

Social Media Today

Live chat for those locked out of their Facebook accounts will address a key issue for many users

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Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program

Oktopost

Jennifer Gutman, Director of Social Strategy at Oktopost takes on employee advocacy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary.

B2B 99

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action. Three months after a court-ordered deadline for the U.S.

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Importance of the Facebook Conversions API

Jon Loomer

The Facebook Conversions API has been a popular topic for the past year or so. While most marketers understand that they need it, most misunderstand the reason why. Let’s clear up the following: What the Facebook Conversions API is. Why it’s important.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[PODCAST] Insight will follow what the next things are in terms of consumer trends

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Back to the Basics: The Importance of Buyer Personas

David Meerman Scott

The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.

Instagram Publishes 2022 Predictive Trends Report

Social Media Today

The report highlights various cultural trends and shifts, as defined by younger Instagram users

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022

The Realtime Report

Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022.

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The Facebook Ads Metrics That Matter

Jon Loomer

How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. I’m often asked about what I care about. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me.

2021: End of year Product wrap up

Audiense

If there was one word to describe our year, it would be ‘update’. We could have said ‘fast’, ‘innovation’, ‘collaboration’, and these are all great ways to define Audiense’ 2021.

Life Lessons I Learned From Coach K

Ignite Social Media

This article originally appeared in Inc. Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

Social Media Today

The new process aims to streamline the ad set-up process by reducing your objective options

5 Things You Should Know Before Working at Oktopost

Oktopost

You’re thinking about making a career change, joining a new team, or getting your first real job out of college, and you’re looking at different types of organizations. Should you go corporate? Big company? Small company? Something in-between? What about an awesome start-up?

B2B 91

How to Help Your Delivery Service Perform Better

The Realtime Report

How to Help Your Delivery. Service Perform Better. Being an entrepreneur has its rewards, but it also has its challenges. From managing logistics to accounting to customer service, you may have your fingers in many different pies.

The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). This one metric — often ignored — can turn an ad with a high conversion rate into a poor performer.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

[PODCAST] The basic source of ideas are usually problems

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Instagram Collab Feature: Everything You Need to Know

Ignite Social Media

Your social media synergy is about to level up! Instagram now allows creators to collaborate on posts and reels by sending an invitation to fellow creators or brands, thanks to this new feature called “Collab”.

TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

Social Media Today

Some interesting, and important trends of note in the Christmas download charts on iOS and Android

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Jason Miller on Slaying Mediocrity

Oktopost

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller.

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Landing in the Google 3 Pack for SEO Campaigns

The Realtime Report

Landing in the Google 3 Pack. for SEO Campaigns. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. Local SEO is a great way to drive more traffic to your website.

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters.

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12 Brilliant Twitter Giveaway Examples And Ideas | Audiense

Audiense

Successful Twitter marketing strategies begin with a robust content plan, and what better way to make your content fun than to have a contest or giveaway. Not only do they add some excitement into the mix, but they are also a really simple way to engage your audience.

21 Small Business Brands We Love

Buffer Social

At Buffer, we're determined to help small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. As we finish off this year, we wanted to share some of our favorites. Wondering how we chose them?