Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? What boundaries do you want to set internally? Last, how do you want other teams to work with the social team?

ROI 138

ROI Team Social Media Metrics 138

Oktopost

OCTOBER 8, 2023

Use social selling to share your expertise If you’re not using social selling to attract and nurture potential customers, you’re missing out on enhancing your pipeline with sales-ready leads and a higher chance of converting your prospects to closed-won.

B2B 131

B2B Education Meeting Engagement 131

Jon Loomer

MARCH 22, 2023

You can do it. Truthfully, you should do more than that in the beginning if you can. And if they do, they’re often encouraging (ignore the haters, of course!). How you do things will change. You’ll learn how you like to do things. Do you want to batch record one day and edit on another?

Video 188

Video Software YouTube Applications 188

Social Media Strategies Summit

NOVEMBER 28, 2022

For example, if you sell modern furniture, you can target an audience of people who just bought their first home. Call-to-Action —A button near the bottom of the ad directs readers what to do next, like “Learn More” or “Shop Now.” So Slack’s edit feature is a simple selling point. Treat this like a CTA. Types of Facebook Ads.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

B2B 171

B2B Brands LinkedIn Groups 171

Jon Loomer

NOVEMBER 22, 2022

Additionally, this is potentially a bad time to advertise if you aren’t an e-comm brand that can sell something that can be given as a gift. You may have trouble standing out right now if you can’t offer a discount and you aren’t selling a product that’s given as a gift. What Should You Do? Why Pull Back?

CPM 187

CPM Discount Facebook Advertising 187

Jon Loomer

JUNE 7, 2023

You might not sell a single product in one month targeting a cold audience. If you sell coffee beans and have a significant list of customers, these are people who are likely to buy again and again and again. But if you sell one piece of software, the approach is different. Are Repeat Customers Common?

Facebook 173

Facebook Buy Software Advertising 173

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” When brands hop on trends, they’re trying to seem “cool” or “relevant” or “in-the-know” which has everything to do with perception (fluff) and nothing to do with impact (value).

Trends 146

Trends Brands Airlines Energy 146

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? They’re the ones selling. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling.

Training 174

Training Forums Team Curation 174

Jon Loomer

FEBRUARY 5, 2024

When possible, it needs to be on other websites you don’t own where you sell products. Make sure you do that. Do you know the differences between standard events, custom events, and custom conversions ? Do this incorrectly, and you may send too many or too few events, which will impact your reporting.

Advertising 177

Advertising API Eventful Conversation 177

Jon Loomer

JANUARY 17, 2024

The assumption is that “anyone can do it” now. But what you don’t need to do is create several ad sets that attempt to micro-target your audience. It’s not that these skills have lost all value, but this should not be your focus now when selling your services. Anyone can do it!”

Advertising 188

Advertising API Skills CPM 188

Jon Loomer

MAY 24, 2023

The selling point has been how much more powerful the machine learning is for these campaigns with the primary focus of sales performance. There’s very little you’ll need to do until you create your ad. What you do with this is up to you. Advantage+ Shopping combines them in one campaign. Click “Continue.”

Campaign 174

Campaign URL Advertising Analytics 174

Ignite Social Media

APRIL 1, 2024

If you’d prefer to read instead of watch the video, below we’ve summarized the key takeaways: Finding the Differentiation Beyond the Product On the surface, Liquid Death sells… canned water. Absurdity was what their product was…they said, how do we apply that to everything?”

Social Media 91

Social Media Marketing Proposal Case Study 91

Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. We’ve rounded up the top 7 social selling benefits that will boost your sales strategy to close more deals confidently and effectively.

B2B 84

B2B Team Conversation Education 84

The Realtime Report

JANUARY 16, 2023

Selling followers and likes: Ask you to pay a nominal fee in exchange for like or follow packages, but your financial data gets stolen when you send financial details. Imposter brand accounts: Sell counterfeit goods (or never deliver the promised goods at all) under the guise of a popular brand to drain your bank account.

Social Media 172

Social Media Banking How To Privacy 172

The Realtime Report

JANUARY 12, 2023

Common Reasons to Sell a Business . There are various reasons a person could decide to sell the business they have worked hard to build up. If you’re on the fence about selling your business and need some guidance or are simply interested in the topic of business sales, this article may be helpful. An Offer You Can’t Refuse .

Buy 91

Buy Skills Industry Company 91

agora pulse

OCTOBER 8, 2020

Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer.

Instagram 179

Instagram How To Hashtag Guidelines 179

Jon Loomer

NOVEMBER 30, 2021

If you’re spending $50 to sell a $1,000 product, you’re doing damn well. Are you selling to current customers or prospecting for new ones? If your product will need to be replaced every six months, you should have success selling to those who bought from you six months ago. What do you consider a lead?

CPM 203

CPM Facebook CPC Cost 203

Jon Loomer

MAY 23, 2023

If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. Of course, it’s not necessarily what you are optimizing for. Or doubled your CTR. Watch them.

Metrics 165

Metrics CPM Advertising CPC 165

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B 62

B2B Metrics Comparison Education 62

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. In short, social selling allows your business to zero in on business prospects on social media and build rapport with a network of potential leads. Done right, social selling can replace the dreaded practice of cold calling. Don’t do it.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Social Media Strategies Summit

DECEMBER 14, 2023

Or even if they do, the search volume won’t be substantial enough to bring sufficient traffic to your site. One way to do this is, of course, to use social media as a distribution platform. Nonetheless, consumer psychology research shows that being too pushy doesn’t sell.

Content 221

Content Marketing Loyalty Collaboration 221

Jon Loomer

DECEMBER 4, 2023

Meta will do everything it can to get you as many of that action as possible at the lowest price. Do you take the results at face value? Or do you compare attribution settings to see how many conversions fell within each window to better evaluate those numbers? But these things are easily the most impactful.

API 175

API Conversation Eventful Advertising 175

Jon Loomer

JULY 12, 2023

It doesn’t mean you shouldn’t sell, but you should understand that balance. There will be a time to sell. I feel like I might even be doing that to a point. I’ve been doing that. Instead, it’s an algorithm-driven feed that includes content from accounts you follow and a mishmash of other stuff.

Instagram 148

Instagram Hashtag Feed Feedly 148

Sprout Social

SEPTEMBER 30, 2022

We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Jon Loomer

JANUARY 16, 2023

It’s become clear in a very short period of time that the future of AI will completely change how we do business. You can do this, too. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. Are you trying to sell something? It’s not magic.

Strategy 207

Strategy How To Facebook Training 207

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition. In this article, we’ll walk you through 8 social selling metrics to pay attention to.

Metrics 138

Metrics B2B Software Social Media 138

ProBlogger

MARCH 27, 2024

That’s around what I would have been earning in my current main job if I had been doing that full time (I was actually working a number of part time jobs at the time as well as studying part time). What do I need to do to make $82.19 The post How to Make $30,000 a year Blogging appeared first on ProBlogger.

CPM 43

CPM Adsense How To Blogger 43

The Realtime Report

NOVEMBER 23, 2021

Don’t Sell. This sounds like a strange thing to tell any entrepreneur, but the fact is that if you try to sell to a customer in a direct way, they will automatically be on the defensive, unwilling to part with their money because they know that’s all you’re interested in. To help them trust you more, it’s best not to sell at all.

How To 91

How To Buy Reputation Skills 91

Jon Loomer

OCTOBER 4, 2022

If you treat these audiences the way you do broad targeting and throw a $100 per day budget on it, you’re going to torch that audience pretty quickly. The same would apply for cross promotions and up-sells. This could then sell the feature, underscoring the benefit. Do you have Advantage Custom Audiences?

CPM 206

CPM Facebook Features Course 206

Jon Loomer

AUGUST 3, 2022

Advertisers who sell on a third-party website. How do you remarket to those who initially engaged with that ad? But, of course, opt-outs do not apply to activity on the Facebook platform. If you’re selling a product on Amazon, you can’t optimize for a conversion because your pixel doesn’t exist there.

CPC 199

CPC Metrics Advertising URL 199

Jon Loomer

APRIL 3, 2022

In some cases, there may be reasonable explanations related to selling your products on third-party websites and your pixel ends up there. So, what do you do? ” You’ll be able to do one of two things: Create a Block List. Do you use allow lists or block lists? Traffic Permissions. Create an Allow List.

List 197

List Eventful Notification Data 197

Buffer Social

OCTOBER 3, 2023

I didn't start out as a website designer (I was a client of a web design agency and had a terrible experience, so I taught myself how to do it instead!). About 75 percent of my sales come from people who follow me on Instagram (my email list is responsible for less than 10 percent). We’ve all heard the stories. Why this audience?

Instagram 112

Instagram Authentication Curation Analytics 112

Jon Loomer

OCTOBER 19, 2022

Do you want to drive purchases? Do Some Math. Look, if you’re looking to sell a product, this math could get intimidating fast. Do You Need to Exit the Learning Phase? What exercises do you use to determine your Facebook ads budget? Website traffic? Figure this out first. How Much Will One Action Cost?

Facebook 207

Facebook How To Cost Advertising 207

The Realtime Report

APRIL 10, 2023

If you are one of the few who sells a product that consumers want, you can charge more. Showroomers do their research in advance,” said the study’s authors. Or, if supplies of that product are more scarce, again, prices will likely be higher. But researchers have found it’s not always that simple.

Price 91

Price Study Types Retail 91