Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Take for example your classic white paper. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. For example, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle tutorial video.

Marketing 113

Marketing Hashtag Trends Analytics 113

Audiense

MAY 17, 2018

The social networks, devices and other parameters of their online behaviour. From consumer insight to production in marketing campaigns. The different insights we have listed above can tip the scales one way or the other, for example, when working on the storytelling of a campaign. A practical example: MarketingProfs.

Case Study 79

Case Study Activities Study Campaign 79

Your Escape From 9 to 5

JANUARY 31, 2020

Inbound marketing is definitely the way to go in the digital world. The entry cost to inbound marketing is getting cheaper by the hour and almost negligible. The good news is anyone with great content can start this digital marketing but you certainly need some skills and an inbound marketing strategy to be successful.

Strategy 85

Strategy Tips Marketing Wikipedia 85

Hootsuite

FEBRUARY 3, 2022

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. Don’t assume that a customer who reached out for help wants to receive marketing messages.

Facebook 145

Facebook HootSuite Conversation Retail 145

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 120

Data Metrics Sentiment Analytics 120

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 129

Tips Authentication LinkedIn Groups 129

Bill Hartzer

MARCH 22, 2010

If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them.

Social Networking 100

Social Networking Social Media API Applications 100

Social Media Strategies Summit

AUGUST 31, 2021

Check out five examples of how you can use it to drive citizen engagement. The City of New York’s Public Engagement Unit’s use of P2P texting during the pandemic is a great example of this. Now more than ever before, recruitment has effectively become a marketing job. But only 3% of Americans don’t own a mobile phone.

Engagement 178

Engagement Study SMS Transportation 178

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. Request a demo Build relationships Is it lonely at the top?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

SocMed Sean

MARCH 5, 2014

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed!

Company 244

Company Software Collaboration Features 244

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. Use Hootsuite Streams to track them across every social network. Why you should have one.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

JUNE 29, 2023

This blog will walk you through generally accepted social media guidelines in healthcare. Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 79

Guidelines Template Templates Social Media 79

Dave Fleet

JUNE 15, 2010

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis.

Strategy 95

Strategy Aggregator Overview ROI 95

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. Unmetric’s primary mission is to help marketers create better content that engages and entertains their audience.

ROI 72

ROI Advertising Engagement Social Media Management 72

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Share of voice compares your brand’s market share on social to its top competitors.

Strategy 127

Strategy Brands Hubspot Survey 127

agora pulse

OCTOBER 16, 2018

Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Over half of all social traffic to B2B sites comes from LinkedIn. LinkedIn is all about professional networking, recruitment and employee stories.

LinkedIn 144

LinkedIn Engagement Brands CSR 144

Audiense

JULY 27, 2018

The objective is to aid future marketing actions to entice new consumers and discover the best strategies and tactics to achieve these goals. The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. Request your Audiense Insights demo today !

Research 68

Research Data How To Influencer 68

Audiense

APRIL 18, 2018

Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… As any marketing professional knows, the insights to be extracted from social data are incomparable. We should stop thinking of social networks as only a channel. Influencer marketing.

Proposal 79

Proposal Influencer Campaign Data 79

Buzz Marketing for Technology

JULY 2, 2008

A practical example of how LinkedIn works. A practical example of how LinkedIn works. Networking. LinkedIn Mobile Demo for the iPhone. Demo of LinkedIn Status and other communication features. Sign in to YouTube now! Sign in with your Google Account! Added: June 30, 2008. More info ). Added: June 30, 2008.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Here is the list I use.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 30, 2021

These days, social media is (or should be) a major part of any customer care strategy. When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. Example of Sprout’s Competitive Analysis Listening tool. What brands were best-in-class in 2020?

Questions 121

Questions Data Focus Group Analysis 121

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. 3 inspiring Pinterest shopping campaign examples. Book a Free Demo. trillion USD in 2026.

Features 115

Features Price Buy Campaign 115

Kikolani

SEPTEMBER 18, 2012

ElegantThemes Demo. Then head over to the ElegantThemes Demo viewer and start selecting themes from the dropdown. Create a “coming soon” page for your upcoming website before its release and direct visitors to connect with you via email or social networks in the meantime. Maintenance Mode. Elegant Shortcodes.

WordPress 162

WordPress Review Real Estate Price 162

Keyhole.co

JANUARY 28, 2023

Investing in video—and YouTube in particular—is key to a strong marketing strategy. And any strong video marketing strategy is backed by powerful YouTube analytics tools. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Keyhole.co

DECEMBER 7, 2020

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. You’ll also learn a few tips that can help you get started with social commerce for your business. And of course, we’ll provide some real-life examples for inspiration. What is social commerce?

Social Media 80

Social Media UGC Hashtag Instagram 80

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

NOVEMBER 28, 2019

“With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. The appeal of Facebook Live is its unedited and raw nature,” adds Hootsuite’s former social media marketing coordinator, Christine Colling.

Video 145

Video Facebook Notification API 145

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. We’ll show you a few examples of what can be done but first here’s a quick look at what you can see at street level: Example of a street level geo-located tweet during this year’s Wimbledon tennis tournament. Tastes vary, no doubt about it.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Convince & Convert

JANUARY 28, 2016

David offers his valuable insight into how comedy experience can improve your content creation and why sometimes getting a beer thrown in your face can make you a better marketer. He cites a powerful example from his own blog as to how personal stories can reach people in more powerful ways. You can reflect that in the headline.

ROI 60

ROI How To Journal Meeting 60

Jason Yormark

SEPTEMBER 30, 2009

A large (albeit, relevant) following is important to me… I am working to gain credibility in social media marketing and community building while building out my business. Check them out and try the free demo yourself. For example, I listed myself as Seattle, WA , community manager , and social media.

Twitter 195

Twitter Software RSS Directory 195

Visually SM

OCTOBER 20, 2014

Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Like many of the other tools on this list, Sprout Social allows you to schedule updates to your social media accounts. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100