Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 204

Facebook Eventful Campaign Conversation 204

Social Media Today

OCTOBER 3, 2023

You’re definitely not alone. Seeing declines in your social traffic numbers?

Report 215

Report Facebook 215

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. When You Definitely Shouldn’t Use This. The post Facebook Advantage Custom Audiences: What You Need to Know appeared first on Jon Loomer Digital.

CPM 206

CPM Facebook Features Course 206

Harp Interactive

MARCH 10, 2014

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

Review 319

Review Facebook Influencer Social Media 319

Jon Loomer

SEPTEMBER 29, 2020

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. Facebook Page Cover Image. The ideal dimensions for your Facebook page cover image are 820×360 pixels. So, to recap… Ideal Facebook page cover image dimensions: 820×360 pixels.

Groups 173

Groups Groups Eventful Facebook 173

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. If you aren’t sure what an event is, select it to get a definition.

Eventful 200

Eventful How To Facebook Energy 200

Small Business Mavericks

OCTOBER 8, 2014

There’s a fifth thing your homepage should definitely have , and that’s working social media buttons. Facebook buttons should go to your business page on Facebook, for example. While you are at it, check all the local directories your business is listed in and make sure the listing is correct.

Directory 111

Directory Engineering Sites List 111

Jon Loomer

FEBRUARY 28, 2024

Here is a collection of those 21 performance goals (subject to change, but as of February, 2024), Meta’s definitions, the various combinations that allow you to access them, and when you might use them… 1. Ad Recall Lift Definition: We’ll try to show your ads to people who are likely to remember seeing them.

Eventful 191

Eventful Conversation Campaign Types 191

Sherrilynne Starkie

NOVEMBER 18, 2017

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Facebook announced it’s testing new ‘Trust Indicators’. Facebook users will be able to see this information to provide context to evaluate the credibility of the stories they are reading.

Social Media 283

Social Media Twitter Facebook Policies 283

Webbiquity SMM

SEPTEMBER 16, 2013

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Sherrilynne Starkie

OCTOBER 25, 2018

Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It should be included as part of all Facebook campaigns. Evidence that YouTube is feeling the pinch from Facebook’s competition in the video ad space. New research: Facebook is successfully tackling fake news.

News 225

News Research Facebook YouTube 225

Jon Loomer

FEBRUARY 10, 2019

There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

CPC 167

CPC Facebook Metrics Cost 167

Jon Loomer

NOVEMBER 6, 2018

It’s definitely that time of year. Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Definitions. Account organization also has different definitions depending on the advertiser. You wake up every morning poised for disaster.

Organization 166

Organization CPA Facebook CPM 166

SocMed Sean

JULY 3, 2019

SocMedSean - Social.Media.Sean [ANSWERED] Troubleshooting Facebook Issues Like “No Photo Description Available” Or Photos Not Displaying Okay, I have had several questions today about this one. The reality is Facebook, and therefore Instagram and WhatsApp are experiencing issues today.

Issues 242

Issues Facebook Instagram Sites 242

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! First, if you use multiple placements, you may reach someone twice before Facebook is able to prevent it from happening again. Facebook will not optimize for an action.

Facebook 194

Facebook Report Feed Feedly 194

SocMed Sean

MARCH 21, 2018

In light of the recent news about Facebook security hacks, there has been a lot of focus on how to ensure that your Facebook data isn’t compromised. Some of the most frequent questions I hear from people concerned about their Facebook security, include: How do I find out what my Facebook privacy settings are?

Questions 213

Questions Facebook Privacy Social Networking 213

Jon Loomer

FEBRUARY 3, 2024

As I researched Meta’s definition of each placement and broke down results by placement, a picture started to clarify. But, there still wasn’t anything definitive from Meta regarding which specific placements actually applied and which didn’t. That is, until now.

Engagement 135

Engagement Conversation Video Research 135

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. If you aren’t sure what an event is, select it to get a definition.

Eventful 142

Eventful How To Facebook Energy 142

Sherrilynne Starkie

APRIL 25, 2012

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Brands, however should definitely think twice. Related posts: We don’t discuss politics on Facebook, right? Such is life.

Facebook 276

Facebook Newsletter Social Networking Social Media 276

Ari Herzog

MAY 13, 2020

Rachel Jonat joined Facebook in 2006. ” “I’d rather give up the 189 Facebook friends, the majority of whom I don’t have or want the phone number of, and focus on the people near and dear to me.” She deliberated for a week and posted a status update on her Facebook wall with her phone number and email address.

Facebook 91

Facebook Sites LinkedIn Groups 91

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

CPM 135

CPM Tools Facebook How To 135

Jon Loomer

JANUARY 23, 2023

.” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. You might have an Instagram account linked to your Facebook profile, for example. Let’s assume that you reach the same person on both Facebook and Instagram. No new metrics.

Metrics 183

Metrics Cost Instagram Examples 183

BeingOptimist

APRIL 5, 2023

Can you see who viewed your Facebook video? The answer is no, currently, there are no features on Facebook that can help you to see who viewed your Facebook video, but there are a few parameters using which you can analyze how many people have viewed your video after posting in Facebook. What Facebook Says?

Video 75

Video Facebook Features Privacy 75

agora pulse

FEBRUARY 12, 2019

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. What Exactly Is the Facebook Boost Post Option? Facebook handles a lot of the decision-making process for you. (We’ll

Facebook 151

Facebook Campaign System Cost 151

SocMed Sean

JUNE 22, 2018

Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them? Facebook provides you with a pretty broad range of tools that can help you determine who can see, and therefore, share your posts. In fact, I employ this practice on my personal Facebook account. I hope you can help.

Facebook 213

Facebook Privacy Construction Mobile 213

agora pulse

JULY 7, 2020

Instead of deleting a post from Facebook, hiding the content is often a better choice. Learn how to hide a Facebook post from your timeline. As a Facebook user, you have tons of control over the updates you share with your friends and followers. Then I’ll walk you through how to hide a Facebook post on mobile or desktop.

Facebook 148

Facebook How To Mobile Report 148

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

Brands 229

Brands Facebook Feed Feedly 229

Twist Image

FEBRUARY 13, 2013

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Firebelly

OCTOBER 19, 2012

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. These are definite must-sees for data lovers and artists alike. You can view all three on the Facebook Stories website.

Facebook 201

Facebook Data Video Content 201

Proactive Report

JANUARY 12, 2012

A few months ago when PRSA announced that it was engaging the PR community in an ‘open and collaborative effort’ to modernize the definition of PR, there was a spate of posts from PR people. What do you think of these definitions? Join our community on Facebook. Phil Gomes. Inside PR.com.

Collaboration 64

Collaboration Policies Organization Communities 64

Jon Loomer

AUGUST 30, 2017

Andrew and I are co-hosting the 4-week training program, “Demystifying Facebook Business Manager.” When it comes to myths and misconceptions about Facebook Business Manager, I’ve truly heard it all. Facebook does an admittedly poor job of explaining how each of these permission levels differ. – Jon.

Facebook 145

Facebook Advertising ROI FAQ 145

Waxing UnLyrical

DECEMBER 5, 2014

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s sunshiny or not. ” ~ Tim Jackson.

Facebook 278

Facebook Consultant Feed Feedly 278

SocMed Sean

MARCH 26, 2018

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Some folks are threatening to quit Facebook completely, while other (myself included) are just working to remind people that on Facebook, we are the product. Requesting Your Facebook Data File. What Am I Looking For?

Data 168

Data Facebook Privacy Directory 168

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. Facebook Image Sizing Guide.

Advertising 166

Advertising How To Facebook ROI 166

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined. If a user sees the post as a paid placement (i.e.

Report 162

Report Facebook Organization Metrics 162

Mindjumpers

OCTOBER 27, 2011

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. For brands on Facebook, this is something that establishes how important and effective it can be for your business to be present with a Facebook page.

Facebook 252

Facebook Overview Foursquare Study 252