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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. .

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254
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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. The views should get a platform where this conversation can take place and the related relief can be provided.

Trends 245
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How to build a competitive analysis report with examples and tools

Sprout Social

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140