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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 102
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How to optimize your marketing budget: Do more with less

Sprout Social

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 131
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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. What tools do you use for social media management? A winning answer would include information on taking base metrics and setting up relevant KPI.

Questions 313
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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Because, while social media is the B2B digital marketer’s playground when it comes to reaching highly targeted audiences and moving leads through the funnel, some of the elements of social media management represent a drain on your team’s time and creativity. Marketing automation is the solution.

ROI 62
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Creating Women’s History Month social media ideas that resonate

Sprout Social

For some women, like Alexa Heinrich, Social Media Manager at St. Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

As for social media, PR professionals use these platforms in various ways to : Create and maintain relationships with journalists and publications. Gauge positive and negative sentiment from audiences. Proactively plan for crisis management. It’s clear that social media reigns supreme in the public relations world.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130