Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And that’s not just the majority of mobile time, that’s the majority of all digital time. And they were right.

Mobile 80

Mobile Strategy comScore Content 80

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

The Realtime Report

SEPTEMBER 24, 2012

hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices.

Social Networking 177

Social Networking comScore Sports Retail 177

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. See how Pinterest stats measure up against other social media networks and beyond.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. We live in a world where brands are still thinking in digital ghettos.

comScore 101

comScore Retail Mobile Banking 101

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Coupled with this, hundreds of such videos are shared on social media sites. Still not convinced?

Video 111

Video Tips Marketing Film 111

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

comScore 199

comScore Smart Phone SMS Advertising 199

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 revenue from Marketing Solutions products rose 64% compared to the second quarter of 2011, representing 28% of total revenue in the quarter ( down from 32% in Q2 2011). Mobile is also starting to play an important role.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Keep it Brief.

Conversation 40

Conversation Social Media Tips comScore 40

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? billion in paid advertising. MICROSOFT $648,732,726.

News 110

News Report Social Media Reputation 110

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

SocialFish

FEBRUARY 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Feature Creep Emerges as Next Challenge for Mobile Devs – GigaOm. The Social Media Marketer’s SEO Checklist – SEOmoz.

comScore 172

comScore Journal Analysis Proposal 172

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Coupled with this, hundreds of such videos are shared on social media sites. Still not convinced?

Video 60

Video Tips Marketing Film 60

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Case in point: Apple vs. T-Mobile. It’s bigger than all of us. It isused to brand.

comScore 100

comScore Video Apple iPhone 100

Writtent Blog

APRIL 25, 2013

7) B2B marketers who use blogs generate 67% more leads than those that do not. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). Tweet (Source: Dream Systems Media ). 11) 37% of marketers say blogs are the most valuable type of content marketing.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Convince & Convert

JUNE 29, 2011

Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.

comScore 126

comScore Smart Phone Foursquare Discount 126

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. The trend: Internet access via mobile has overtaken PCs. Mobilise . Get Appy . Stalk like a tiger .

Social Media 34

Social Media comScore Small Business Mobile 34

Audiense

MARCH 13, 2017

What can marketers learn from this? It was already known that Trump knows how to get a reaction on social media: years as a reality TV star and public figure meant that he knew how to energise a crowd whether they like or dislike him. What can marketers learn from this? Why did he resonate with them? 2) FOX News viewers.

Groups 125

Groups Groups Data Analysis 125

Atom Thought

APRIL 22, 2010

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Question again: Who is the winner in this market? If that was the case the market share gap (in terms of traffic). Comscore 2009).

Repository 145

Repository comScore Price LinkedIn 145

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). comScore). Q1: We’re talking today about social aggregation.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). comScore). Q1: We’re talking today about social aggregation.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.

API 40

API Marketing comScore Video 40

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. There are some good resources out there with a number of great examples for businesses.

Apparel 167

Apparel comScore Delicious Posterous 167

Writtent Blog

FEBRUARY 10, 2015

Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. What does this mean for you as a business or marketer?

SEO 40

SEO Strategy comScore URL 40

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197

Mobile Cost Retail comScore 197

Social Media Network Marketing

MAY 16, 2009

Members can send and receive 'tweets' through mobile phones as well. lakh unique visitors in India as per comScore data released in February 2009, is still nascent in the country and not many brands are using it. This way, members can follow and start receiving messages from each other. Twitter.com, which received about 1.2

Twitter 50

Twitter comScore URL Mobile 50

Convince & Convert

JULY 3, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Android (the app for Plus is fantastic).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Android (the app for Plus is fantastic).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Android (the app for Plus is fantastic).

Google 147

Google Picasa Engineering Adwords 147

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. precedent to be good at social, or is it the worst possible background to. be good at social? I came in as an online marketer search guy to a PR agency, as a contractor that.

Social Media 134

Social Media SEO Retail Conference 134