Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

Airlines 210

Airlines Marketing Statistics comScore 210

Firebelly

AUGUST 1, 2011

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week. 6 Daily Habits for Facebook Marketing Success.

comScore 183

comScore Social Media ROI Feed 183

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site.

Retail 152

Retail comScore Loyalty Study 152

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

AUGUST 13, 2013

A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. The desktop share is down from 84% in 2010. The answers might surprise/depress you. attribution. business book. cash registers.

comScore 101

comScore Retail Mobile Banking 101

Writtent Blog

APRIL 25, 2013

7) B2B marketers who use blogs generate 67% more leads than those that do not. 11) 37% of marketers say blogs are the most valuable type of content marketing. 16) Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement.

Content 111

Content comScore Wiki Social Networking 111

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+.

Google 177

Google Hitwise Social Networking comScore 177

Bill Hartzer

MARCH 17, 2011

comScore has released the online video rankings for the month of February, 2011 in the United States. The comScore Video Metrix service shows that 170 million U.S. Internet audience engaged in more than 5.0 Internet users watched online video content in February 2011 for an average of 13.6 hours per viewer. The total U.S.

Video 93

Video comScore Yahoo StumbleUpon 93

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i. and 1 p.m.

Social Media 162

Social Media Flipboard Journal comScore 162

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. On top of these statistics, comScore’s 2017 U.S. Businesses can no longer afford to ignore social customer service.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

FEBRUARY 19, 2016

While PSAs serve an important purpose, Snapchat engaged our users in a way that watching a 30-second video simply does not. Most marketers aren’t on Snapchat because they assume it’s just for teens. According to Comscore , over the last year in the U.S., Snapchat’s Audience Is Expanding.

comScore 60

comScore API Journal Advertising 60

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. But, given the comparative cost effectiveness of digital (versus broadcast and other mass initiatives), they can create engaging content in social for these audiences that will be customers eventually, while also providing content for current customers. Corcoran Group DemoCasting on Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JULY 27, 2016

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.

API 40

API Marketing comScore Video 40

Convince & Convert

JANUARY 25, 2016

Image via ComScore. Before running this test, we were finding that people didn’t engage at all after being on the retargeting list for more than 90 days. We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group.

Adwords 60

Adwords comScore How To URL 60

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes.

Video 60

Video UGC Content comScore 60

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 58

Social Media comScore Brands Loyalty 58

Convince & Convert

JULY 23, 2012

He has over 3 million highly engaged Twitter followers. About the Christopher Craft: Christopher Craft is the Founder/CVO of Nao Media and Consulting , a hybrid firm (media/branding/marketing/design) working in the fields of business, entertainment, sports, food and information technology. New Careers are Being Forged.

Sports 134

Sports Social Media comScore Tweetdeck 134

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 53

Social Media comScore Brands Loyalty 53

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Twitter analytics allows a data export with forty variables detailing many aspects of post performance – including breading out paid and organic engagements.

Analytics 60

Analytics Platform Social Media comScore 60

Jeff Esposito

JUNE 27, 2011

40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Socialized

JANUARY 22, 2010

Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Sprout Social

NOVEMBER 22, 2016

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

Conversation 40

Conversation Social Media Tips comScore 40

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. What does this mean for you as a business or marketer? Take your business to the next level in 2015!

SEO 40

SEO Strategy comScore URL 40

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Diva Marketing Blog

JUNE 17, 2009

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 million adults ages 55 and older engage in social networking. here are my take of the highlights. CathyWebSavvyPR.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234