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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

Research 257
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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. To ensure your blog page conveys your value proposition or product descriptions loud and clear, consider these tried-and-true strategies: Craft a stellar site header. Make your core function accessible.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 140
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OurTime Review: Best Dating Site for Men and Women Over 50

SocialFish

According to one report, Human lifespans are increasing by an average of three years with every new generation. The most recent report by the National Poll on Healthy Aging reports that up to a third of US seniors are lonely. OurTime: Online Dating Site for Men and Women Over 50. OurTime: Effectiveness.

Sites 130
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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

And that all starts with creating a killer LinkedIn Company Page. Read on for your step-by-step guide to creating the best Company Page possible to optimize your reach, build your authority, drive sales and maybe even recruit that next all-star employee. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page.

LinkedIn 145
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13 Sites to Find Free Creative Commons Music for Videos

Hootsuite

Let’s start with a definition: Creative Commons is a company that issues special licenses to the public, allowing them to use creative materials (like music) at no cost. TikTok found that 88% of users reported sound is essential to their viewing experience , and that campaigns with sound were more than twice as effective as those without.